Social Media Coordinator - NBCU Local

The Social Media Coordinator at NBCU Local is responsible for creating and executing social media strategies that promote editorial series and branded content. This includes editing original reels, developing stylized templates, and optimizing content for platforms like YouTube and TikTok. Collaborating with the social media manager, the coordinator assists in driving viewer engagement and enhancing brand presence online.

To qualify for the Social Media Coordinator role at NBCU Local, candidates should have 1-2+ years of relevant social media production experience, skilled in tools like Premiere, Photoshop, and Canva. Experience in TikTok edits and post-production graphics is a plus. Strong communication skills, project management capabilities, and a team-oriented mindset are also essential for success in this position.

The work environment at NBCU Local is dynamic and collaborative. As a Social Media Coordinator, you'll be part of a creative team that values diversity and inclusion. The position is designated as hybrid, requiring in-office presence three days a week, fostering a balance between teamwork and personal workflow.

NBCU Local is deeply committed to fostering diversity, equity, and inclusion within its workforce. The company actively promotes a culture where employees feel supported and empowered to bring their authentic selves to work. This commitment is reflected through various corporate responsibility initiatives and ongoing conversations about inclusivity.

NBCU Local provides an attractive benefits package for its Social Media Coordinator role, including medical, dental, and vision insurance, a 401(k) plan, paid leave, and tuition reimbursement. Additionally, employees enjoy a variety of discounts and perks designed to promote personal and professional growth.

As a Social Media Coordinator at NBCU Local, you will engage with various types of content, from editing original social media reels to creating infographics that enhance audience engagement. Your work will promote brand messaging across platforms, helping to curate a vibrant online presence that reflects NBCUniversal's mission.

Candidates for the Social Media Coordinator position at NBCU Local should be proficient in editing software such as Adobe Premiere and Photoshop. Familiarity with social media platforms, especially TikTok, along with skills in content creation using tools like Canva and After Effects, will offer a competitive advantage in fulfilling the role effectively.

When answering this question, highlight your previous roles that involved content creation, emphasizing specific projects where you successfully engaged an audience. Be sure to mention the tools you used and the strategies that led to measurable success, showcasing your creative process and results.

In response, discuss your methods for staying informed about industry trends, like following key influencers, reading relevant blogs, or participating in webinars. Share how you apply this knowledge to enhance your content and adapt social media strategies for better engagement.

Defining your strategies is key here. Reference specific tactics such as interactive content like polls or questions, optimized posting schedules, and utilizing storytelling techniques. Support your ideas with examples from past experiences that resulted in successful engagement metrics.

Employ a diplomatic approach when addressing negative comments. Emphasize the importance of remaining professional, responding promptly, and finding solutions whenever possible. Your answer should reflect your understanding of brand reputation management and customer service principles.

Provide examples of previous projects where teamwork was essential. Discuss how you communicated with various stakeholders, navigated through different opinions, and ultimately achieved project goals. Illustrate your adaptability and ability to lead discussions when necessary.

Walk through your editing process, starting from planning and scripting to the final review. Mention the tools you use, your approach to pacing and visuals, and how you ensure content aligns with the brand voice before publishing.

Share a detailed story of a successful campaign, outlining your objectives, the strategies you implemented, and the results achieved. Highlight metrics or feedback that underscore the campaign’s impact, demonstrating your capacity to analyze and adapt methods for success.

Emphasize your organizational skills by explaining a system you use for prioritizing tasks, such as creating to-do lists, using project management tools, or setting time frames for each task. Share a real-life example when you successfully met deadlines and managed multiple projects.

Analytics are crucial to understanding audience behavior. Discuss your experience with tools like Google Analytics or social media insights to gauge performance metrics. Emphasize how you use this data to refine strategies and improve content for better results.

Express your admiration for NBCUniversal’s commitment to diversity and inclusion, as well as your excitement about the opportunity to create engaging content for a major media brand. Connect this eagerness to your personal and professional goals, demonstrating alignment with their mission.