Sr. Analyst, Marketing Strategy & Analysis

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

At Peacock, we know life is complicated but believe entertainment shouldn’t be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more.  

This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we’re committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent.

The Marketing Strategy and Analysis (MS&A) team aims to improve the efficacy and efficiency of activities across the Marketing org through detailed analysis, strategy development, and structured planning approaches. As the Senior Analyst, MS&A Brand, you will be assisting with acquisition strategies, audience prioritization, and growth of organic social, ultimately driving awareness of and affinity for the Peacock offering.

Responsibilities include, but are not limited to:

Brand Marketing Evaluation: In partnership with Consumer Insights, Decision Sciences, Brand Marketing Planning, and other cross-functional partners, help to evaluate the impact of brand marketing and brand campaign efforts across the marketing funnel, from acquisition to affinity. Demonstrate a flexible mindset in pivoting measurement approaches as needed, and ensure team focus against meaningful KPIs that ultimately ladder back to broader Peacock business objectives.

Brand Competitive Analyses: Leveraging a variety of internal and external insights, and in close partnership with Consumer Insights, develop a dynamic view on competitive streaming and consumer brands, with a focus on identifying leading indicators of brand love. Help to keep the Peacock organization apprised of relevant competitive/industry insights and collaborate to incorporate key learnings into ongoing Brand workstreams.

Audience-First Analyses and Framework Development: Support efforts cross-functionally across key stakeholders, including MS&A, Consumer Insights, Brand Planning, Title Planning, Social, Partnerships, Earned Media, Investment/OOH, Network Programming, and others to 1) identify priority audience segments with highest potential for penetration and market share growth, and 2) develop calendarized go-to-market strategies informed by the above. Communicate findings across the Peacock organization to evangelize clear and actionable insights.

Organic Social Strategic Approach: Support MS&A Brand Social lead(s) in ongoing social KPI tracking and development of strategic recommendations and pivots for social partners. Proactively monitor the competitive entertainment brand social landscape to identify key trends and insights on the horizon, to help future-proof the Peacock social footprint.

• 2+ years of experience in a highly analytical role, preferably at a top agency or consultancy
• BS/BA in mathematics, statistics, management, business, marketing, entrepreneurship, or a related field
• Strong excel and data viz (e.g., PowerPoint) skills, programming skills a plus
• Ability to create structure and recommend approaches to ambiguous business questions
• Experience with consumer data surveys and platforms such as MRI Simmons, Nielsen, and YouGov is a plus
• Knowledge of the streaming landscape, Peacock’s streaming offerings, as well as NBCU brands, and their interface with the media industry
• Strong project management skills
• Ability to manage relationships with stakeholders of varying levels of seniority
• Good judgment, problem-solving, critical thinking, and decision-making skills
• Positive attitude and high level of professionalism
• Impeccable written and spoken communication skills, articulate and thoughtful
• Team-oriented and collaborative with an aptitude and willingness to learn
• Self-sufficient problem solver able to think creatively and independently

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary Range: $75,000 - $100,000

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].