Sr. Director, Integrated Communications

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

The Senior Director, Integrated Communications, will support integrated communications and brand strategy for the Universal Television Entertainment Group team.

Responsibilities:

• Partnering with EVP, Integrated Communications to develop and execute a comprehensive, year long events strategy in collaboration with the marketing team. Leverage existing opportunities and create original events that support B2B initiatives, enhance series campaigns and align with overarching corporate objectives.
• Lead and develop multi-title strategies and campaigns that support franchise portfolio goals and seasonal opportunities. Ensure key brand messaging through earned media.
• Proactively pitch and secure media coverage for both consumer and trade press for tentpole multi-title campaigns (ie: Jaws 50) targeting local market and national press to maximize visibility.
• Collaborate with single title publicists to manage media relations and oversee external press agencies or consultants as needed. Ensure strategic media coverage for multi-title efforts, such as junkets, festivals and fan conventions, driving strong earned media ROI.
• Oversight of monthly content newsletter inclusive of portfolio programming and external facing communications featuring of UTEGs broader content slate, including bespoke communications for integrated communications priorities.
• Work closely with teams responsible for content capture, influencers, social media and activations to deliver big ideas that can cut through culture.  

Support broader UTEG communication and publicities team through:

• Supporting overall media relations management across the portfolio, including updating and leveraging a system to streamline outreach and improve coverage opportunities.  
• Supporting multi-title campaigns and media relations for multi-title junket efforts.
• Socializing competitive intelligence and evolving trends, with an eye on opportunities and maximizing brand influence.
• Lead and remain responsible for external facing slate/portfolio communications including monthly newsletter, weekly screener distribution and long lead planning materials to press.
• Oversee seasonal preview outreach for UTEG slate.
• Responsible for acquisition title campaigns.
• Partnering with Operations and key stakeholders to ensure our press site continues to meet the evolving needs of our media partners.
• Tracking communications performance using analytics tools to measure the impact of campaigns and to strategize data-driven adjustments.
• Working closely with cross-functional teams including marketing, corporate communications, publicity and events to ensure alignment and coordinated efforts.

Basic Requirements: 

• Minimum 10 years of progressive experience in entertainment public relations or media relations and/or communications.

Desired Characteristics:

• Stellar press relationships across entertainment, media, culture and lifestyle.
• Demonstrated success in devising and executing campaign strategies for maximum marketplace visibility.  
• Collaborative and creative with an eye towards first to market executions, pushing for innovation, and managing priorities; willing to go outside the box of traditional press activities. 
• Strong track record of experience interacting and working with multiple stakeholders and partnering collaboratively with consumer insights, product, partnerships, and brand marketing teams.  
• Strong self-starter who can work autonomously.
• Must be excited to work in a fast-paced environment while maintaining a professional attitude.
• A stellar collaborator with cross-functional teams.
• A strong executive presence.
• A proactive multi-tasker, with the ability to prioritize and meet numerous deadlines.
• Serve as an external press-facing representative of the company, evoking NBCU’s values with professionalism.
• A highly effective communicator.
• Attention to detail and ability to prioritize effectively.

Additional Requirements:

• Must be willing to work in New York, NY
• Must have work authorization to work in the United States
• Willingness to work outside of normal business hours and on weekends with short notice
• Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. 

Salary range: $140,000 - $185,000 (bonus and long-term incentive eligible)

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].