Digital Content Writer (SA&I North America)

We are seeking a proactive and detail-oriented Content Writer to play a key role in enabling sellers reach new clients, engage with our current clients, and strategize how to market new service and product features for the Strategic Analytics and Insights (SA&I) business. 
You are a storyteller, with a talent for simplifying complex stories and concepts through an economy of words, relevant examples, as well as resonant ideas and imagery. 
You can grasp complexities and nuances of solutions portfolio and simplify differentiated capabilities into clear marketing content. 
You are equal parts marketer and writer; you have a firm understanding of how content takes users through the customer journey. 
If you're ready to make a significant impact, we invite you to apply and become a vital part of our innovative team. 
RESPONSIBILITIES

• Manage content development for our North America SA&I business, creating a clear, engaging story and maintaining global brand voice and verbal identity 
• Plan, build and deploy compelling and engaging content, aligned to business objectives and supporting customer journey 
• Develop copy on a wide variety of topics throughout various formats (reports, case studies, thought leaderships, one pagers, pitch decks, videos, articles) to improve engagement and conversion 
• Support big strategic RFIs and RFPs by creating complete and compelling responses to the questions posed in a request for proposal. 
• Collaborate with subject matter experts (practice leaders) and proposal contributors to articulate complex facets of products and services 
• Assist with proposal knowledge management and retention of content for future use 
• Draft, review, and revise content for insights, solutions, and SA&I landing pages, effectively and accurately incorporating SA&I and NielsenIQ data into content as appropriate 
• Identify clients’ needs and gaps in our content and recommend new topics to help sellers engage with clients and leads 
• Collaborate with campaign managers, insights team, and designers 
• Work with sales teams to ensure content such as marketing collateral, sales tools, and event collateral maintains brand voice and drives engagement with SA&I target audience 

QUALIFICATIONS 

• 3-5 years’ experience in content marketing in a corporate or agency environment 
• Bachelor's Degree in liberal arts or business; Master’s degree a plus. 
• Strong English speaker, excellent writing and editing skills in English 
• Knowledge of NIQ and at least one of SA&I legacy solutions 
• Examples that show off your communication, writing, and project management skills. 
• Exceptional writing skills in a marketing and communication environment, including editing and proofreading 
• A good understanding of B2B content, experience with consumer goods/FMCG (retail/manufacturing) 
• Ability to proofread with close attention to detail  
• Experience producing different types of written content and doing research using multiple sources 
• Required software skills: MS Office Suite 
• Preferred software skills: CRM/software tools, Trello, Google analytics, Data Management Platform 

WE OFFER

• Work in an international, multicultural environment
• Hybrid working type possibility
• Seniority and vacation allowance
• Easter and Christmas bonus
• Christmas gifts for children of employees (up to 12 years of age)
• Annual medical check
• Transportation allowance
• Internal recognition system
• Volunteer time off (global volonteer day)
• Work from Home alowance
• Free LinkedIn Learning access that helps you discover and develop business, technology-related, and creative skills through over 20,000 courses available in 7 languages)
• Free Employee Assistance Programs (EAP) - NIQ offers support to all associates and their families for their emotional well-being trough professional, timely and confidential counselling services on issues related to everyday concerns & problems, overcome emotional challenges, and maintain a healthy and balanced lifestyle.

#LI-DAK

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion