Principle GenAI Lead Marketing Effectiveness

 Job Profile | GenAI Engineering & Lead Data Scientist 

Key Accountabilities  

As our Generative AI Engineering & Data Scientist, you will lead the development and implementation of innovative AI-powered solutions to revolutionize the marketing industry. You will oversee the creation of cutting-edge generative AI tools that empower marketers to make data-driven decisions, automate tasks, and generate content. 

Key Responsibilities: 

• Strategic Leadership: 

• Inform the long-term vision for the generative AI platform, aligning it with the platform’s overall strategy. 

• Identify opportunities to leverage generative AI to solve complex marketing analytics challenges. 

• Collaborate with cross-functional teams to ensure alignment and smooth execution. 

• Product Development: 

• Lead the development of generative AI models and workflows for tasks such as results summarization, text to video and text to audio content generation, predictive analytics, and personalized content generation. 

• Oversee the integration of generative AI capabilities into our marketing analytics platform. 

• Prioritize features and functionalities to deliver maximum value to our clients. 

• Technical Expertise: 

• Stay up-to-date with the latest advancements in generative AI, machine learning, and natural language processing. 

• Collaborate with research institutions and industry experts to explore new frontiers in AI. 

• Ensure the quality and reliability of our AI models. 

• Industry Development: 

• Identify potential partnerships and collaborations to accelerate the development and adoption of our generative AI solutions. 

• Educate the market on the benefits of generative AI and its applications in marketing. 

Skillsets   

• Strong sense of urgency and accountability to drive client outcomes   

• Proven experience in leading a team, managing people, and developing talent   

• Experience in driving organizational transformation  

• Able to work collaboratively with internal & external teams   

• Capable to maintain positive client relationships in complex situations & resolve client issues   

• Strong logic, deductive reasoning, problem-solving, and critical thinking skills   

• Skilled & polished communicator, including client presentations / events  

• Strategic thinking and vison  

• Understanding of dependencies across areas  

• Strong project management skills and ability to manage multiple priorities   

• High say-do ratio  

Qualifications: 

• Advanced degree in computer science, artificial intelligence, or a related field. 

• Deep understanding of generative AI techniques, including large language models, neural networks, and reinforcement learning. 

• Strong experience in machine learning, data science, and natural language processing. 

• Proven track record in leading the development and deployment of AI-powered products. 

• Excellent leadership and team collaboration skills. 

• Strong communication and presentation skills. 

• Passion for innovation and a desire to push the boundaries of AI. 

If you're a visionary leader with a passion for AI and marketing, we invite you to join our team and shape the future of the industry. 

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion