WEU Media Effectiveness (MMM) Development Lead

About this job:

As a Brand & Media Practice Area Team Member, you will be a key contributor to the development and expansion of NielsenIQ's Strategic Analytics & Insights (SA&I) business and the Media Effectiveness (MMM) area, specifically. 

Reporting to the Practice Area Leader, you will contribute to delivering exceptional client outcomes, achieving short and long-term revenue goals and building awareness of our solutions in the market. You will act as a subject matter expert within our Media Effectiveness business, collaborating with various stakeholders across the organization.

Your role is central to ensuring the Brand and Media practice area achieves its revenue and operational goals. You will work closely with the regional leader and cross-functional teams.

Responsibilities:

• Supporting Revenue Growth
• Enhancing Client Engagement
• Supporting Product Positioning
• Building Internal Collaboration and Knowledge Sharing

To measure success in this role, you will be evaluated on the following metrics:

• Revenue Achievement
• Client Engagement
• Efficiency
• Knowledge Sharing
• Awareness Building

About You:

The ideal Practice Area Expert thrives in a dynamic commercial environment and has a proven ability to build meaningful client relationships. They possess a strategic mindset, operational rigor, and the ability to balance short-term goals with long-term growth strategies.

Requirements:

• Previous experience in consulting, analytics, or consumer research roles in MMM programs is a must (5 - 7 years of experience)
• Strong knowledge of brand and media evaluation and effectiveness, with expertise in applying solutions to real-world challenges.  In-depth experience leading large scale MMM studies with a clear understanding and point of view of how brands grow is critical in order to support & drive new business
• Business development skills, including understanding/translating client needs.
• Thought leadership – evidence of clear media landscape experience and a POV to support/generate thought leadership and content creation.  Experience presenting at events or via webinars is preferred but not mandatory.
• Familiarity with sales processes and tools; experience in proposal development is a critical.
• Bachelor’s degree required; a Masters degree is preferred but not mandatory.
• Fluent French speaker is an advantage
• Excellent communication and presentation skills.

What we can offer:

Besides an attractive salary & compensation package, NIQ offers flexible working hours and working from home, helping you to create a work/life balance that fits the best for your personal situation. Moreover, you will experience a dynamic, open, international and solution-oriented environment. You will be trained on-the-job to develop your skills and experience.  

With the launch of Strategic Analytics & Insights, NIQ strengthens its role as a key business partner, helping organizations make data-driven decisions, enhance operational efficiency, and build stronger market connections. This move signifies a major step toward shaping the future of analytics and consumer intelligence.

#LI-FC

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion