Product Lead, Media Director

Noble People is not your typical media agency- we’re a fearless, forward-thinking collective of creative problem-solvers who thrive on bold ideas and no-bull rationale. For us, media is more than just a channel; it’s anything and everything that creates meaningful connections between a brand and its audience. Whether that means redefining how a brand shows up in culture, sparking conversations around new trends, or creating entirely new ways to engage, we believe the possibilities are limitless.

We’re driven by the belief that extraordinary results come from challenging the status quo. By blending bold, creative thinking with data-informed insights, we maximize every lever of marketing to achieve transformational growth—not just for marketing teams but for the entire organization. We aim to drive impact that matters not only to CMOs but to CEOs and CFOs, ensuring our work fuels meaningful growth across all levels of our clients’ businesses.

Our mission is to unlock the professional potential of everyone in our ecosystem. We empower our employees to elevate themselves, their teammates, and their clients, creating a culture where ambitious, growth-focused individuals thrive. At Noble People, you’re not just building brands; you’re building careers- your own and those around you.

At Noble People, we’re in the business of delivering measurable results through innovative thinking. From partnering with world-class brands like Coca-Cola, Stripe, and Smartsheet to amplifying the voices of bold challengers like Cresco and tastytrade, we create work that stands out in the market- and stands up to scrutiny.

If you’re someone who believes that the best solutions come from questioning convention, pushing boundaries, and keeping it real, you’ll find your place here. This is Noble People. Bold ideas. No bull rationale. Let’s build something extraordinary together

The Product Lead, leads a cross-functional media team, ensuring that our media recommendations reflect Bold Ideas supported by No-Bull rationale. Coached by discipline heads, empowered by specialists and supported by a dedicated team of planners, the Product Lead is the acting strategy and planning lead, and is responsible for integrating activation and measurement throughout our strategic process.

This individual is a star player, leading by example and rallying the supporting team around a common goal and focus: To produce award-winning, bold, strategic media campaigns that drive measurable business impact. This requires hands-on strategy and media planning experience and a working knowledge of activation and advanced analytics. A Product Lead recognizes the marketing opportunity, thrives on creativity, is methodical in their allocations, is thoughtful in their phasing and is focused on measurable outcomes.

The Product Lead…

• Reports to the Head of Planning
• Partners directly with Client Leads, who secure resources and client relationships
• Is coached by discipline leads (Strategy, Creative, Analytics, Activation, etc.)
• Is responsible for "The Strategy” and “The Plan” on pitch and Client Assignments

Who You Are

• A strategic thinker who blends creativity with analytical rigor, a guiding force toward original media solutions that drive business results
• An exceptional communicator and charismatic presenter
• A simplifier, capable of conveying complex concepts clearly and persuasively
• A learner who embraces training, mentorship, and process refinement
• An advertising expert with an understanding of marketing science, martech, digital media, social media, and traditional media, and how they work together to drive results.
• Persistent in finding ways to pull off the seemingly impossible - - never a blocker, always living in possibility.
• Resourceful, adaptable, able to operate in high-autonomy environments that are evolving and growing.
• Responsible, detail-oriented manager who can envision, develop and execute a campaign flawlessly

You've Got the Evidence to Back this Up...

• A Growing Work Portfolio
• A knack for developing innovative strategic media plans that leverage data and insights to drive business outcomes
• Evidence of plans that affect both the media and the message - - innovative and widespread solutions that are valued by all partners in the marketing ecosystem, including creative agencies, CRM, and retail.
• You’ve Got Media Expertise
• You know how brands grow, and how advertising/media plays a role in both the short and long-term.
• You are No-Bull, and recognize real, impactful opportunities to drive clients’ business
• You have a working knowledge of how advanced analytics can empower stronger marketing and strategy
• You Can Inspire a Team
• You are hands on, but able to delegate and empower your team to produce regular client deliverables
• You Can Do It and You Can Package It
• You can build and deliver a pitch-winning media plan
• You’ve Got Category Experience
• You understand the needs of D2C and B2B businesses and can apply your previous experience to new and emerging category opportunities

Key Responsibilities (other duties as assigned):

• Leads by example and maintains a growth mindset, actively doing, learning and seeking feedback to further improve
• Encourages initiative and bold ideas, actively working with developing team members to root them in No-Bull, data-informed rationale
• Adopts and builds on agency standards and frameworks, continually improving our work and operations
• Prepares regular, weekly priorities for resourcing discussions
• Assesses supporting talent, helping craft development and growth plans for planning team members
• Teaches and empowers fellow team members to be productive contributors
• Sets a high bar for creativity, strategic rigor, and account management that inspires the team
• Strategy & Planning Execution
• Surface the most critical insights from our strategy and analytics teams
• Facilitate ideation sessions to inform media and activations, translating research and data into actionable insights.
• Implement frameworks connecting objectives, goals, media benchmarks, and KPIs, ensuring a structured, measurable approach to success.
• Acting strategy lead on assigned account(s), responsible for the communications strategy presentation, including our articulation of the opportunity, target audience, JTBD(s) and supporting communications architecture.
• Acting planning lead on assigned account(s), responsible for the annual planning, channel plans, tactical plans and overall day-to-day orchestration.
• Accountable for the buy recommendation, go-to-market strategy, learning plan, measurement plan and reporting templates.
• Clearly identifies and communicates key media deliverables, dependencies and accountability across internal and external timelines
• Delivers “high-scoring” work that is Honest, Bold and Original through our internal review process, Table Tops.
• Produces work that delivers on client goals and gains industry recognition for its creativity and results.
• Client & Business Leadership
• Serve as day-to-day media practitioner to clients, providing regular timely deliverables and communicating assumptions, expectations and deadlinesResponsible for timely, bullet-proof product delivery - from strategy, though  plan, activation and measurement
• Is accountable for flawless execution across financial operations and activation.
• Dependable contributor in new business efforts, helping to secure and expand client partnerships
• Strong presenter and communicator - can tell the story at the Executive and Tactical level
• Maintains thorough, up-to-date knowledge of client’s business (market share, business priorities, key competitor strategies, etc.), monitoring progress and accuracy of all communication plans, assignments and projects.
• Develops process, templates and standards for regular client deliverables
• Responsible for bulletproof delivery from strategy, plan and execution

• At least 6-8 years experience as an established media leader with a demonstrated track record of translating a vision for the team into strategic insights and effective media solutions that deliver on client goals.
• At least 4-5 years experience leading and managing a team, cultivating individual development and career growth across different levels of employee.
• Exceptional written, verbal communication skills with the ability to communicate with all levels of employees, vendors and clients. Ability to write concise, reasoned, and inspired media presentations, and present to clients effectively and confidently.
• A proven track record of consistently demonstrating sound creative, strategic, and analytical thinking skills, and championing innovative, bold and game-changing ideas.
• Ability to build and maintain strong interpersonal/professional relationships with employees, vendors, clients, etc.
• Demonstrated strong command of Media Research resources, capabilities and limitations.
• Demonstrated self-confidence (and track record) in championing innovative, bold and game-changing ideas.
• Strong math and analytical skills, with a firm understanding of strategy development and required media math.
• Demonstrated understanding of consumer insights and how to put insights into action.
• Skilled negotiator with a track record of open and fair negotiations.
• Strong attention to detail.
• Some travel and after hours and work required.

We take care of you

• Noble People offers a generous time-off package of 15 PTO days per annum, Safe & sick days, Personal and Birthday PTO as well as Summer Fridays, Mental Health & Wellness days, and a Sabbatical Program if you are with the agency for 7 or more years.
• We offer a comprehensive healthcare plan for eligible employees and their families which includes Medical with Telehealth/virtual care options, Dental, Vision, 401K, STD, LTD, Life Insurance
• Lastly, we allow for a cell phone reimbursement, pre-tax commuter benefits, Flexible Spending Account, daily snacks, and much more.
• The salary range is 145,000-180,000 USD per year.

Diversity and Inclusion

At Noble People, our people are our greatest asset. We are committed to fostering an inclusive environment that attracts, engages, and retains the best possible talent. Our diversity of experiences, backgrounds, locations, viewpoints and ideas is what makes us a great place to work and differentiate us as an employer of choice.

We are an equal opportunity employer

At Noble People we are committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, sexual identity, disability, or any other characteristic. Each person is valued for his or her talents, expertise, experience, and perspective.