Associate, Performance Marketing

NOBULL is a wellness community that invites and challenges individuals who aspire to be a better version of themselves physically, mentally, and emotionally. Through footwear, apparel, nutrition and a winning mentality, we provide the plays and playbook for your personal pursuit of self-improvement. Our company is comprised of a small team of bright, passionate, and hardworking individuals dedicated to making a difference in people’s lives.

The Associate, Performance Marketing is responsible for driving the execution of our Paid Search and Affiliate Marketing campaigns. This role demands a detail-oriented marketer with expertise in managing hands-on execution within paid platforms, specifically Google and Bing. Experience with affiliate platforms is a plus. The ideal candidate will have a strong working knowledge of both the search and affiliate landscape. This person will bring a data-driven approach to campaign management, a passion for optimization, and a track record of achieving significant growth through digital advertising.

• Responsible for managing the day-to-day execution of paid search and affiliate marketing campaigns, inclusive of budgeting, optimization, and reporting
• Platform ownership includes Google Ads, Bing Ads, and Impact (affiliate marketing platform)
• Within search, responsibilities include analyzing keyword performance, ad copy/landing page testing, reviewing SKU and product group trends, and recommending structural campaign updates
• Within the affiliate channel, responsible for constant communication with affiliate partners, briefing in creative needs for each partner, evaluating new opportunities, and managing bookings directly within the Impact platform
• Manage technical aspects of account set up, including catalog feed and pixel placement for all channels, and ensure they are set up to best serve all channels
• Responsible for optimizing spending to deliver traffic, revenue, and ROAS targets. Must constantly assess performance and adjust appropriately to ensure the best outcomes for the business.
• Responsible for regular reporting on paid traffic that includes insights and recommendations for improvements
• Partner with the Marketing Analytics team on usage of Google Analytics in addition to advanced analytical approaches, including Incrementality
• Stay up to date on industry trends, news, emerging platform updates or technologies as it pertains to paid channels
• Work with external technology and publisher partners as needed.

• 2-3 years of experience in managing paid search and affiliate campaigns
• Previous experience working on an eCommerce retail brand either directly or through an agency
• Clear communicator, both verbally and in writing
• An action-oriented mindset, with a focus on achieving results
• Ability to manage multiple competing priorities
• Team Player who brings positive energy to the team

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Unsolicited resumes from external staffing agencies will not be accepted.