AI-Driven Digital Marketing Specialist

About Occuspace:

At Occuspace, we believe the physical world should be as data-driven as the digital world. Space utilization data drives better and more sustainable design, management and experience of physical spaces. Our mission is to make it simple and easy to collect and act on this data. We believe that how humans interact with buildings will be the single most important datapoint in designing the buildings of the future. We have a lot of work to do to make space utilization data a standard metric for all commercial buildings, but with a world class team working in a low ego environment, we believe we can truly change how we design, manage, and experience the built environment.

About the Role:

We are seeking a dynamic and creative Digital Marketing Specialist to join our team. This role is perfect for a tech-savvy individual who is passionate about leveraging AI, social media, and compelling content to drive brand awareness and generate leads.

You will be instrumental in developing and executing digital marketing strategies that effectively communicate the value of our occupancy measuring systems to our target audiences.

Responsibilities:

• Social Media Management:
• Develop and execute engaging social media strategies across various platforms (LinkedIn, Twitter, etc.) tailored to higher education, corporate real estate, and government sectors.
• Create and curate compelling content (text, images, videos) that highlights the benefits of our occupancy measuring systems.
• Monitor social media trends and leverage AI-powered tools to optimize content performance and engagement.
• Manage social media communities and respond to inquiries and comments promptly.
• Test multiple approaches to content (‘A/B testing’) to reach audiences with most compelling content, backed by data
• Report performance, engagements and conversions at regular intervals
• Content Creation & Copywriting:
• Write (and enlist industry experts to write) clear, concise, and persuasive copy for website content, blog posts, email campaigns, and social media posts.
• Develop engaging value-content, including eBooks, white papers, case studies and testimonials that showcase the impact of our solutions.
• Utilize AI writing tools to enhance content creation efficiency and quality.
• Create content that addresses the specific pain points of our target market.
• AI-Driven Marketing:
• Leverage AI-powered tools for list-building, content creation, social media scheduling, data analysis, and campaign optimization.
• Explore and implement new AI-driven marketing strategies to improve lead generation and brand awareness.
• Analyze marketing data and generate reports to identify trends and optimize campaign performance.
• Utilize AI for market research to better understand customer needs.
• Digital Campaign Management:
• Assist in the planning and execution of digital marketing campaigns, including email marketing, paid social media, and content marketing initiatives.
• Monitor and analyze campaign performance using analytics tools (Google Analytics, social media analytics).
• Identify opportunities to improve campaign effectiveness and ROI.
• Market Research & Trend Analysis:
• Conduct market research to identify industry trends and competitor activities.
• Stay up-to-date on the latest digital marketing technologies and AI advancements.
• Provide insights and recommendations to improve marketing strategies.
• Targeted Marketing:
• Develop campaigns that directly target higher education, corporate real estate, and government institutions, understanding the unique needs of each.
• Create content that shows how our systems can solve the issues that each of these sectors face.
  

Bonus Points:

• Experience with marketing automation platforms (e.g., HubSpot, Clay, etc).
• Video editing and graphic design skills.
• Experience with SEO/SEM.

• Bachelor's degree in Marketing, Communications, or a related field.
• 2-5 years of experience in digital marketing, preferably in a B2B technology environment.  
• Strong understanding of social media marketing principles and best practices.
• Excellent copywriting and content creation skills.
• Experience with AI-powered marketing tools and platforms.
• Proficiency in using analytics tools (Google-and similar analytics, social media analytics).
• Ability to work independently and as part of a team.
• Strong analytical and problem-solving skills.
• A passion for technology and innovation.
• Excellent communication and interpersonal skills.
• Knowledge of higher education, corporate real estate, or government sectors is a plus.

What We Offer:

• A dynamic and innovative work environment.
• Opportunities for professional growth and development.
• Competitive salary and benefits package.  
• The chance to work with cutting-edge technology and make a real impact.