Content Enablement Specialist

Hi. We’re OFX, a global provider of online international payment and money management services. Our journey is one of exciting growth and transformation, revolutionizing how businesses and individuals move and manage money globally. We're evolving into a global payment solutions provider, enabling businesses to streamline their global financial operations, improve control, reduce costs and achieve more. Our new Business Platform offers clients real-time visibility and controls over their payments, expenses, approval workflows and reconciliations to help make business easier.

At OFX, you’ll have the opportunity to bring your expertise to life, collaborate across disciplines, and be part of a team shaping the future of global money management.

Purpose of your role

This is a newly created role for a highly motivated Content Enablement Specialist to join our expanding OFX team in the APAC region. You will be responsible for developing engaging content to drive clients into the OFX acquisition funnel, ensuring the right message reaches the right buyer at the right time. You'll be a key player in building user-generated content (UGC) to establish credibility within key industries and products in the APAC market.

• Develop content for client acquisition, activation, and cross-sell strategies within the APAC region.
• Ensure relevant messaging is delivered to buyers across Ideal Client Profiles (ICPs) at the appropriate stage in their buying journey.
• Build UGC to establish credibility within key industries and products.

This role will help the APAC Marketing team to deliver customer growth programmes across Small Business and Corporate segments with content assets that are on brand and at scale. In particular, it will develop various types of content spanning across industries, prospect pain points and audience type which will be delivered via our Account Based Marketing (ABM) platform. You’ll think holistically and omni-channel across a client acquisition journey to optimise content. 

This role is passionate about the written word spanning several disciplines including Brand and Creative, Content strategy and Copywriting, B2B customer marketing, Partnership marketing, Sales Enablement and Social marketing.

The role will have a dotted line to the Global Brand and Content Manager. It will work extremely closely with the APAC Snr B2B Demand Generation & Portfolio Managers, Acquisition Manager (Performance Marketing) and Partnership Manager. 

Operating in a very dynamic B2B fintech market, you will understand how to build and execute on B2B campaigns, be externally curious around the competitive environment and internally committed to delivering quality brand & product campaigns to drive direct acquisition and support sales teams with quality leads into the pipeline.

What you do:

• Content Strategy & Development:

  • Develop and execute a content enablement strategy aligned with overall marketing and sales objectives for the APAC region.
  • Partner with others in Marketing, Commercial, Operations to develop a deep understanding of the end-to-end client B2B buyer experience and activation journey.
  • Recommend a content strategy that's relevant for each stage of our prospect and client journeys. 
  • Translate pain points into solutions using your knowledge of our platform. Develop reasons to believe and simple actions to progress through the journey.
  • Create compelling content assets across various formats from acquisition to cross-sell and retention. These assets will include blog posts, client case studies, ebooks, infographics, videos, website copy, email campaigns, sales collateral, and pitch decks.
  • Develop relevant messages to be applied across product platform, app, social media and omni-channel journeys for email and SMS
  • Use your understanding of SEO to develop content for website to grow consideration, conversion and enhance organic search.
  • Continuously optimise content for ABM using campaign performance results, competitive intelligence, insights and feedback from Commercial teams
  • Tailor content to specific ICPs and buying stages, ensuring relevance and effectiveness.
  • Maintain a content calendar to ensure consistent and timely content delivery.

• UGC & Community Building:

  • Develop and implement strategies to develop UGC from satisfied clients.
  • Build relationships with key influencers and industry experts to amplify content reach.
  • Monitor online conversations and engage with clients to build community and foster brand loyalty.

• Collaboration & Communication:

  • Work closely with the demand generation managers, digital growth team, web producers, CRO specialists, design & brand team, sales team, and regional partners to ensure alignment and maximum impact.
  • Communicate content strategy and performance to stakeholders.
  • Contribute to building ongoing global content assets, templates, processes, and a central knowledge hub.

• Compliance:

  • Work with internal legal teams to ensure all content is legally compliant within the APAC region.

• Analysis & Reporting:

  • Analyse content performance to derive actionable insights to improve performance.
  • Monitor website content to ensure accuracy, consistency and market relevance.

Key Performance Indicators (KPIs):

• Number of Marketing Qualified Leads (MQLs)
• Number of Sales Opportunities
• Value of Pipeline Revenue Opportunities
• Conversion of Prospects into New Clients

What you bring

Qualifications

• Tertiary-level degree qualified in Marketing, Communications or Business

Knowledge, skills, experience:

• Self-starter with initiative and drive; ability to work in a fast-moving and fluid environment
• 3-5 years’ experience in content marketing, content enablement, or a related role, ideally in financial services and/or B2B marketing
• Understanding of how ABM works and a combined Sales and Marketing pipeline
• Interest in developing iterative learnings, being open to new ideas and using results and insights to help inform future strategies
• Strong understanding of the APAC market and cultural nuances
• Proven track record developing and executing successful content strategies across channels
• Understanding of how to create content to maximise SEO benefits
• Using AI tools to aid content production, content optimisation
• Writing sales enablement content including content for pitch decks and product collateral
• Strong verbal and written communication skills 
• Experience working cross-functionally and building effective working relationships
• Team player who can work effectively alongside other teams where there are mutual dependencies

What it's like working at OFX

We’re OFXers because we want to make a difference. We see challenges as opportunities and we’re not afraid to roll up our sleeves to get stuff done. We’re committed to making things easier for our clients, pushing boundaries and continuing to move with the times so that we can continue to inspire confidence every day and through every transaction.

We operate as one team, cross-functionally and globally, to drive outcomes that deliver excellence for our customers. We're curious self-starters who love learning and sharing our knowledge with others. We embrace change and use our initiative and resilience to overcome challenges.

• Always keep learning. We offer a wide range of learning and career development opportunities to help every OFXer build their capacity and career, with leadership training, secondments, internal mobility and access to a large library of online learning.
• Make a difference. Through our Make a Difference program, we encourage OFXers to give back to causes and communities that are important to them. We celebrate this with an annual volunteer day, which OFXers can use together or individually, as well as matched giving and the opportunity to nominate charity of choice every quarter.
• Reward and recognition. We recognise a job well done. OFXers are encouraged to celebrate their peers’ effort, technical expertise or support through a range of global and regional channels and awards, including quarterly and annual awards, milestones and shout outs.
• Showing our social side. Our Good Vibes employee-led committees around the globe organize events to help keep our employees engaged inside and outside the office. Whether it’s a wellbeing activity, end of year celebration, or a monthly team get-together, our team wants you to feel welcome!
• Benefits that mean something. We offer a range of fantastic benefits, including primary and secondary gender neutral carer parental leave (16 weeks) or birthday leave, you'll feel well-supported at OFX.
• A great work environment. Enjoy work-life balance and flexibility with our hybrid work model, in an inclusive, diverse and non-hierarchal culture.

#Li-Hybrid

At OFX, we are committed to fostering a diverse, inclusive and accessible workplace where we value, respect, and encourage our people to be their authentic selves. With an employee base as diverse as the clients we serve, we know that fostering an inclusive workplace is fundamental to our continued success. If you require accommodation for any portion of the recruitment and hiring process, please email us at [email protected].

We encourage you to apply if this role aligns with your career aspirations.