Product Marketing Manager (Bengaluru)
Get to know Okta
Okta is The World’s Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth.
At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.
Join our team! We’re building a world where Identity belongs to you.
We’re looking for a Product Marketing Manager (APJ, Okta & Auth0) to drive regional go-to-market execution and sales enablement across Asia-Pacific & Japan (APJ). Based in India, you’ll collaborate with global and regional teams to adapt messaging, content, and strategy for key markets like Australia and Japan, while also fueling growth in emerging markets such as India.
This role is perfect for a strategic marketer with a passion for storytelling, market insights, and equipping sales teams with impactful content. This role will be reporting to APK Product Marketing Manager.
What You’ll Do
Regional Go-to-Market Execution
- Support product launches and GTM strategies across APJ, ensuring alignment with regional needs.
- Localize global marketing campaigns for key and emerging APJ markets.
- Optimize product messaging and positioning for diverse audiences.
Sales Enablement
- Adapt global sales content for APJ, ensuring relevance and effectiveness.
- Equip sales and partners with the right messaging, competitive insights, and use cases.
- Gather regional feedback to refine positioning and enablement strategies.
Content & Messaging
- Tailor product messaging to resonate with APJ customers while maintaining global consistency.
- Work with content teams to adapt marketing assets (case studies, blogs, web pages) for the region.
Market Insights & Competitive Intelligence
- Conduct research on customer trends, industry shifts, and regulatory considerations in APJ.
- Analyze competitors and identify opportunities for differentiation.
- Share insights with global and regional teams to inform strategy.
Cross-Functional Collaboration
- Work closely with regional sales, marketing, and global product teams to ensure seamless execution.
- Serve as a bridge between APJ teams and headquarters, advocating for regional market needs.
What You Bring
- 5+ years in product marketing, B2B SaaS marketing, or a related field.
- Familiarity with Identity & Access Management (IAM), cybersecurity, or cloud security solutions.
- Experience or knowledge of APJ markets (Australia, Japan, India, etc.).
- Strong written and verbal communication skills in English (business-level proficiency).
- Ability to adapt global sales and marketing content to local market needs.
- Analytical mindset with a data-driven approach to market research and strategy.
- Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
- Collaborative, self-motivated, and comfortable working in a fast-paced, cross-functional environment.
Work Setup
- Location: Based in India, supporting the broader APJ region.
- Flexibility: Remote or hybrid, depending on company policy.
- Collaboration: Work across time zones with regional and global teams
#LI-CS7
What you can look forward to as a Full-Time Okta employee!
- Amazing Benefits
- Making Social Impact
- Developing Talent and Fostering Connection + Community at Okta
Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! https://www.okta.com/company/careers/.
Some roles may require travel to one of our office locations for in-person onboarding.
Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.
If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.
Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Privacy Policy at https://www.okta.com/privacy-policy/.
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By
Okta
Okta is a leading identity and access management company headquartered in San Francisco, California that is committed to allowing people to access applications on any device at any time, while still enforcing strong security policies.
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