Executive Director, Digital

This is a one-of-a-kind role perfect for someone with a technical background in performance who is striving to become a future digital leader. In this role you will form part of the business senior leadership team for the client. You will oversee all global activation and the team whilst also continuously driving our digital agenda. You will heavily lean into client stakeholder conversations and client management. An extremely highly valued role by agency and clients. 

Key Responsibilities:

1. Client Stakeholder Management:

• Represent OMD at high levels within the client organisation, owning the Global digital relationship between OMD and the client business.
• Act as a trusted advisor for key stakeholders across all digital initiatives (brand and performance).
• Collaborate with OMD capability leads to drive new workstreams and commercialise new product offerings includes MMM

Strategic Leadership:

• Support the Managing Partner in growth planning to drive the client and OMD pipeline, inclusive of Omnicom services.
• Provide thought leadership to clients for client digital strategies, setting the digital transformation agenda and roadmap.
• Act as the owner of the global digital Joint Business Partnerships (JBP) and deals.
• Drive integration between brand and performance strategies in digital, ensuring alignment with client goals, working with client leadership and planning teams.

Campaign Strategy and Delivery:

• Oversee the end-to-end delivery of all global digital campaigns, ensuring the highest quality of work with digital innovation at the forefront
• Oversee all aspects of digital campaign strategy, including KPI selection, audience targeting, and best practices for activation and optimization.
• Ensure accuracy in client digital finance bookings, insertion orders, and invoices, maintaining financial transparency.
• Support local market agency specialists to align local plans (direct IO, influencers, e-commerce) with global digital direction.
• You will own the media plan for performance channels - challenging the client/client team where required and managing the team to deliver strategic excellence, effective testing and operationally viable output

Team Leadership and Development:

• Lead the Burberry digital team of 15+ specialists, including cross-channel Directors, Managers, and Executives. Direct management of Directors, of Performance and support in management of their team of Performance specialists
• Drive digital team training, progression planning, and future-proofing of talent.
• Oversee team time allocation, address over-burn issues, and ensure delivery of best-in-class work.
• Foster strong relationships with wider departments, senior clients, and media owners.
• Act as the point of escalation, supporting the Directors in the day-to-day running of the account.
• You will ensure the relevant team members across your team engaged and delivering the highest possible quality of work.

Performance Revenue and Performance Oversight:

• Oversee revenue tracking and the management of performance targets, ensuring alignment with business objectives, working on agile budgeting models where needed
• Drive the development and management of a global T&L agenda, ensuring growth and profitability.

Collaboration and Community Building:

• Work closely with the OMD EMEA Performance Community to define key agency priorities, contribute to internal workstreams, and share knowledge effectively.

About the Agency:

At OMD EMEA, we strive to deliver on our promise of ‘better decisions, faster‘ for our clients, partners and all 6,000+ OMDers across our region every day. As part of the world’s largest media network, our business is staging experiences for consumers who have more choice and less attention than ever before. The key to the process is empathy. Empathy to see the world through the eyes of the consumer, to recognise the needs of our clients and to identify aspirations of our talent.

Learn Fast, Act Fast. To help navigate the road to a ‘new normal’, learning from, and acting upon data signals at scale and speed is crucial. Visit Why OMD? to learn more about our unique Act Fast Framework.

Our working pattern for colleagues is to be present in the office three days a week at our offices in London with the other days available to work remotely. Let us know if you have any questions about our working pattern as part of your application and interview process.