Head of B2B Marketing

In short:

At On, we’re redefining how brands show up in wholesale as we pursue our vision to become the world’s most premium global sportswear brand. As Head of B2B Marketing, North America, reporting to our Head of Brand Experience, you will lead strategy and execution across key wholesale accounts, shaping how On delivers elevated, high-impact retail experiences both in-store and online. You will build and lead a strategic team, develop programs that drive sell-in and sell-through, and partner cross-functionally to ensure On’s premium positioning shines at every touchpoint—all while delivering measurable business results.

Your Mission:

- Set the Strategic Vision: Own the B2B marketing strategy for North America, aligning with Key Account Sales leaders to develop integrated go-to-market plans that drive growth and elevate On’s brand in the wholesale channel

- Elevate Industry Standards: Establish On as a benchmark in premium retail marketing by delivering innovative campaigns, co-branded programs, and partner tools that strengthen account performance and brand desirability and credibility

- Build a Proactive, High-Performing Team: Lead, mentor, and scale a team of strategic marketers with deep channel expertise who drive business impact and anticipate retail trends

- Lead Structured Account Marketing: Implement planning and account management frameworks that promote foresight, consistency, and early alignment with sales and global teams

- Drive Business Impact Through Marketing: Align marketing KPIs with commercial outcomes, leveraging data to demonstrate how B2B marketing fuels both sell-in and sell-through

- Create a Premium Brand Experience Across Touchpoints: Ensure that On’s story is told consistently and compellingly across retail—from digital assets to in-store execution, from education to conversion

- Partner Globally, Execute Locally: Adapt global strategies and assets for the North American market in close collaboration with product, campaign, and trade marketing teams

- Manage Budget & Performance: Oversee a multi-million dollar investment across wholesale marketing initiatives, ensuring strong ROI, brand consistency, and long-term business impact  

Your Story:

- 9+ years of experience in B2B Marketing, wholesale, or trade marketing in premium retail, wholesale, or consumer brand environments

- 3+ years of experience building, mentoring, and inspiring high-performing teams with strong emphasis on vision, accountability, and growth

- Strong cross-functional collaboration skills, with a history of partnering with Sales, Brand, Product, and Creative teams to deliver integrated marketing strategies

- Experience establishing structured planning and account marketing processes to drive early alignment and scalable execution

- Commercial and analytical acumen with the ability to translate marketing strategy into measurable business outcomes

- Skilled in presenting to and influencing senior leadership and retail partners, translating marketing strategy into compelling narratives

- Passionate about building brands that combine innovation, purpose, and premium performance

- Willingness to travel up to 30% to On’s global hubs and key accounts

Your Team:

The Brand Experience team brings On’s mission to ignite the human spirit through movement to life across North America. We lead the physical expression of the brand across retail environments, events, and community activations — creating premium, high-impact moments that connect people to our brand.

Our team includes B2B Marketing, Retail Marketing Operations, Visual Merchandising, Events, Community Marketing, and Technical Representatives — working together to build meaningful brand experiences across both On-owned and partner touchpoints.