Head of Partnerships

Role: Head of Partnerships

Reports into: Customer Acquisition & Growth Director

Location: London, United Kingdom

Contract Type: Full Time, working 7.5 hours per day, 5 days per week

About Us

Nothing is clearer to us than the belief that every woman should include strength training in her life to enhance both physical and mental well-being. It's about building strong bodies and even stronger minds, asserting their right to take up space in the gym, and allowing the spotlight to shine bright on their progress.

To us, strength training represents a determined, goal-oriented mindset and an unwavering work ethic. We don't wait for success; we create it through hard work and determination. When faced with challenges, we don't back down; instead, we break through barriers, recognising that true progress lies on the other side.

These are the pillars that form the foundation of Oner Active. We consistently challenge ourselves to create innovative and impactful products, so that you can perform better. With our range of products and innovative approach, we provide a wide variety of colours to ensure that all skin tones genuinely radiate in Oner.

Our Purpose and Mission

We are on a mission to unite and empower women to be the strongest version of themselves through strength training. We want to inspire women to take centre stage in the gym by promoting strength training, which underpins all movement and sport, as a healthy foundation in life. 

About You
The Head of Partnerships will define and lead Oner Active’s approach to building meaningful, long-term relationships with influencers, athletes, and content creators who authentically embody our brand values. This role will be instrumental in driving growth by shaping a best-in-class ambassador program, managing strategic collaborations, and expanding into new channels and platforms. As the architect of our influencer and sponsorship strategy, you will balance creativity and performance, identifying opportunities to amplify brand awareness, engage new audiences, and drive measurable sales and new customer growth.  Collaborating closely with the founder and other key stakeholders, you will shape how Oner Active works with talent, identifying innovative ways to scale our program, refine our approach, and lead our expansion into emerging communities and platforms.

You will be responsible and accountable for;

Strategy Development:

• Develop and execute a comprehensive influencer and athlete partnership strategy aligned with business goals for revenue growth and customer acquisition.
• Identify high-impact talent across a spectrum of tiers, from micro-influencers to marquee athlete ambassadors, ensuring alignment with the brand’s values and target audience.
• Lead strategic discussions on talent selection, partnership models, and program scalability, working closely with the founder and leadership team.
• Track up-and-coming talent in emerging areas related to strength training (e.g. Hyrox, functional fitness), identifying opportunities to engage with these individuals early in their journey, and develop strategy for emerging talent and fitness niches that aligns with the overall business strategy, positioning the brand as a champion of innovation and authenticity within the fitness community.
• Drive the brand's presence on new platforms including TikTok, by identifying and partnering with platform-specific creators who can expand reach and engagement.

Partnership Management:

• Oversee all influencer collaborations, from gifted product campaigns to one-off sponsorships and long-term ambassador relationships.
• Develop and maintain relationships with top-tier talent, negotiating contracts and agreements that ensure mutual value and commitment.
• Create structured compensation models, including gifting strategies, sponsored content agreements, and retainer-based ambassador programs.
• Serve as the main point of contact for talent, ensuring clear communication, seamless collaboration, and a consistent brand message.

Program Growth and Optimization:

• Scale the partnership program by identifying and onboarding new talent with significant growth potential and audience alignment.
• Regularly analyse campaign performance to optimise strategies for cost-effectiveness and ROI, leveraging data to make informed decisions.
• Expand the brand’s reach into new markets, demographics, and communities through innovative partnership approaches.
• Collaborate with the creative and content teams to develop impactful assets that amplify influencer and ambassador campaigns.

Leadership and Collaboration:

• Build and manage a high-performing team to support influencer and partnership marketing efforts, fostering a culture of innovation and accountability.
• Partner closely with cross-functional teams (e.g., product, creative, and performance marketing) to integrate partnerships into broader brand initiatives.
• Act as a thought leader, staying ahead of trends in influencer marketing, platform developments, and consumer behaviours.

Performance Analysis:

• Define and track KPIs for influencer and partnership marketing, focusing on metrics such as revenue contribution, customer acquisition, engagement, and ROI.
• Present performance reports and strategic recommendations to the leadership team, driving data-driven decisions and investments.

You'll need to have:

• 8-10+ years of experience in influencer marketing, partnerships, or sponsorships, preferably in the direct-to-consumer or activewear/lifestyle space.
• Proven success in developing and scaling influencer programs with a focus on revenue growth and ROI.
• Extensive experience working directly with talent, including negotiating contracts and agreements, setting clear expectations for deliverables, and ensuring partnerships are executed effectively to maximize impact for the brand.
• Deep understanding of the influencer landscape, including emerging trends, platform dynamics, and negotiation best practices.
• Experience working with both micro-influencers and marquee talent, with a strong network of industry contacts.
• Track record of success expanding programs onto new platforms, particularly TikTok.
• Exceptional strategic and analytical skills, with a results-oriented mindset.
• Strong leadership experience, including building and mentoring teams.
• Passion for women’s fitness, strength training, and community-driven brand building.

• Hybrid working - we work three days a week in the London office, two days remotely
• Work from anywhere for up to 4 weeks a year
• 25 days annual leave + 8 bank holidays
• 5% employer match salary sacrifice pension scheme
• Generous Oner Active discount for clothing
• Regular Oner Active sample sales in the office
• Free Evolve You subscription
• Healthy office snacks and fruit (plus a chocolate cupboard when you need a sweet treat in the afternoon)
• Healthcare scheme
• Monthly contribution towards your wellbeing
• Gym membership contribution
• Start-up culture: the chance to make a real impact, to learn a lot and to work in a fast-paced environment.
• Monthly team workout classes
• Lots of employee events like our Summer party, Christmas party and team away days
• Dog friendly office!