Brand and Community Manager

Brand and Community Manager - Role Profile

Meet OVUM

OVUM is a leading fertility health and wellness start-up, fast becoming the trusted reproductive health brand in the consumer space.

We launched in 2021 and are a fast-growing and highly ambitious new venture. One in five IVF clinics (and counting!) recommends our products, and we’ve also launched into Tesco and Sainsbury’s.

We have successfully raised our pre-seed round from high-profile investors in the US and UK. With an exciting NPD pipeline and new market opportunities, OVUM has a busy and exciting 2025 ahead as we further commercialise our products through e-commerce, retail, insurers, B2B providers, and IVF clinics.

We’re a B Corp that donates 20% of our profits to fertility awareness campaigns and funds independent research into the causes of infertility.

The Opportunity

We aim to 5x our revenues over the next 12 months, which means you’ll be part of a company on an exceptionally high growth trajectory.

The Brand and Community Manager will report to our Chief Marketing Officer and work closely with our CEO to ensure OVUM reaches its targets, which are in line with our Series A growth plans. You will also work with our Chief Medical Officer and other specialists on exciting projects aimed at improving fertility outcomes for those trying to bring a baby home.

Building the OVUM brand is undoubtedly one of the business's most essential functions, and we’re looking for someone with a genuine passion for this sector.

A focus on continuing to build trust, fostering engagement, and enhancing the brand’s emotional connection with our audience is fundamental. As our brand guardian, you’ll be responsible for building OVUM with our community at front of mind and ensuring that what sets us apart now is never lost as we continue to scale.

Initiative is vital in this role. Scale-up companies are a whirlwind, with every day bringing exciting new opportunities. If you’re not comfortable with the uncomfortable, then this isn’t the role for you.

The Role

We seek an exceptionally bright, creative and tenacious individual to work alongside our Chief Marketing Officer. The candidate should have +4 years of experience working in social media and/or content strategy (experience in women’s health care is preferable) and have demonstrated success in building and growing brands through social channels, partnerships and organic media.

This role is pivotal in shaping and executing the OVUM brand development strategy, driving customer engagement, and fostering growth. You will lead content creation, social media management, community building, and influencer partnerships while ensuring consistency in our brand tone, creative and ethos. Working closely with our CEO, you’ll also manage our customer advisory board, supporting our product and service development strategy.

You will have a deep understanding of social metrics and social media reporting tools and an analytical skill set for evaluating success and driving improvements. You must also be a self-starter and able to manage your own time and projects.

Exceptional organisational and communication skills are essential, as you’ll oversee all our content creation; a commitment to accuracy and impeccable attention to detail are key. This role is perfect for a proactive and creative individual who thrives in a fast-paced, entrepreneurial environment and is passionate about building genuine connections with the fertility ecosystem.

You’ll have an entrepreneurial mindset and a growth-oriented attitude. The ideal candidate will be comfortable with ambiguity and able to navigate the fast-paced and constantly evolving nature of our D2C brand. Additionally, you are passionate about our customers and can deeply understand our target audience. You must be passionate about fertility and have your finger on the pulse of brand and (organic and earned) social media-building techniques, processes and trends.

Role Responsibilities

• Content Strategy and Creation:
  • Develop and oversee a brand-aligned content calendar to increase our reach, following and engagement.
  • Create images, videos, copy, compelling SEO-friendly blog posts, newsletters, and all other social media content.
  • Collaborate with external content writers and our Chief Medical Officer for accuracy.
  • Develop inspiring, scalable, and innovative approaches to drive growth and engagement through branding and social media channels;
• Social Media Management:
  • Plan and schedule posts for all social platforms.
  • Execute creative campaigns to boost awareness and trust.
  • Work with our external digital marketing agency to ensure alignment with paid media strategy.
• Community Engagement:
  • Grow and nurture the online community with daily engagement (forums, social groups).
  • Leverage customer stories and testimonials to build credibility and relatability.
  • Manage the launch and administration of The Good Eggs.
  • To build and enhance brand learning and understanding, you’ll temporarily be responsible for assisting with customer service emails and outreach.
  • Manage brand activations and events (including press, product launch, and educational events.
• Influencer and Partnership Management:
  • Lead affiliate program growth and ensure alignment with brand values.
  • Together with our Head of Sales & Partnerships, source, agree on, and deliver on partnerships with complementary brands in the sector.
  • Develop and implement strategies for UGC and influencer partnerships to amplify the brand’s reach and authenticity.
• Brand Positioning:
  • Refine and maintain the brand’s tone of voice to ensure the ethos and essence of OVUM are always captured.
  • Ensure consistency across all channels, from web copy to social content to customer service responses, so the brand is maintained and monitored throughout the customer journey.
  • Owning OVUM’s prosocial strategy ensuring the brand amplifies its societal impact and commitment to improving reproductive health.

• Trade Marketing:
  • Liaise with the Head of Sales and Partnerships to coordinate and execute all content needs for our retail partners and marketing activations in-store.
• Data Analysis:
  • Oversee performance analytics and marketing metrics (including acquisition, engagement, and retention metrics), provide regular reports on OKRs and use data to inform strategy.

Role Requirements

• 4+ years of experience in content creation and strategy with highly engaging consumer brands, preferably in fertility, health, or other industries focused on female consumer-facing (D2C) products;
• Demonstrated success in managing and scaling social media and community engagement strategies;
• Expertise in brand-building, positioning, and storytelling for audiences;
• Strong understanding of social media platforms, trends, and best practices for engaging audiences;
• Customer-obsessed with a passion for delivering exceptional brand and social media experiences;
• Experienced in using Canva and other design software to create compelling content;
• Experience with retail marketing would also be helpful but not essential; and
• A genuine passion for copywriting.

Technical Role Details

• This is a full-time position for candidates with the right to work in the UK.
• This is a hybrid role with 2-3 ‘in-office’ days in London, but we will consider remote-first applications. We are flexible for the right candidate.
• Need to be available to travel to the London office for pre-agreed meetings and events.

We’re offering:

• As a member of the OVUM team, we want you to be invested in our growth. In return, we pay competitive salaries and offer options.
• Growth – Paid training opportunities (e.g. courses, conference visits).
• Flexibility – Work whenever and wherever works best for you,
• A super supportive and honest team. We’re a small but highly experienced bunch, and together with you, we want to achieve great things!

Our Policy

Our policy is not to discriminate against our employees, and OVUM is committed to applying an equal opportunities policy at all stages of recruitment and selection. This means talent is recruited and selected only based on individual merit and qualifications directly related to professional competence.

If this role interests you, please send an application to kate@startwithovum.com with your CV and a brief cover email stating your motivations for helping build OVUM. Due to limited resources, only candidates of interest will be contacted.