Content Strategist

👋 About Owner.com

Owner is the all-in-one platform that restaurants use to succeed online.

Thousands of restaurant owners use our tools to build their website, drive online orders, create their own branded app, manage their customer relationships, and set up marketing automations.

You can think of it as Shopify meets HubSpot, but specifically for restaurants.

Learn more about the problems we are solving for our customers here.

🌎 Our vision

We’re starting by helping independent restaurants succeed online.

But it’s not just restaurants that need our help. Most local businesses are struggling with these same problems. Huge technology corporations are taking their customers, bleeding their profits, and making it hard for them to survive.

Once we nail the solution for restaurants – we’ll scale it into every other local business type.

In the future we envision, tens of millions of local business owners will use our technology to succeed in the digital age.

🚀 Our traction

In just over 3 years we've generated tens of millions in revenue, served millions of guests, and processed hundreds of millions of online orders.

More importantly, we’ve helped thousands of restaurant owners save their businesses - and not  only survive, but thrive.

⭐ Our team

Our team grew from under 100 to nearly 200 talented people in 2024. We’ve got top talent from the most successful companies in SMB software, including: Shopify, HubSpot, DoorDash, ServiceTitan, Rappi, Faire and Stripe.

We’ll be scaling even faster in 2025 to keep pace with our customer growth.

🌆 Where we work

Owner is a remote-first, global company headquartered in San Francisco, with a sales hub in Toronto. For a few of our roles we prioritize in-person collaboration at one of our office locations. Most of our employees are distributed throughout the globe. Please review the role description and discuss with your recruiter for more details on location.

🔍Why we’re looking for you

The Content Strategist at Owner.com plays a pivotal role in producing high-quality educational content that is enjoyed by customers, employees, and investors of a company that was named one of Forbes’ next billion dollar startups.

You will create scripts for short form and long form content that elevates Owner.com’s brand, helps business owners and operators around the world, and amplifies CEO Adam Guild’s voice.

If the challenge of transforming raw ideas, case studies, and trends into industry leading content that drives business growth excites you, this role is for you.

This is a hybrid role is based in San Francisco and may require some weekend flexibility depending on filming schedule.

About Our Channels

1. Adam Guild Owner Channel (@owner-com)

This is our channel where we cover restaurant marketing best practices and tactical tips for owners to grow their business.

Here, you’ll contribute to creating high-quality, data-driven videos that dissect growth strategies, case studies, and success stories that empower independent restaurant owners. The content is designed to demonstrate how Owner.com’s tools—such as our AI-powered website builder, online ordering system, and automated marketing—drive sales and reduce dependency on costly third-party platforms.

Each video is crafted to educate our audience on the latest trends in restaurant technology, marketing best practices, and performance optimization. The production is polished, research-intensive, and is aligned with our CEO, Adam Guild’s, voice.

The Ideal candidate has extensive writing experience for multiple different brands (as a copywriter or a ghostwriter for a personal brand) with demonstrated ability to match tone of voice and brand guidelines.

2. AdamGuildVids Channel (@AdamGuildVids)

This is Adam Guild’s personal channel, with a focus on the entrepreneurial journey behind Owner.com.

Videos feature Adam’s behind-the-scenes experiences, lessons learned from his entrepreneurial journey, and candid reflections on building a tech startup. Content may range from day-in-the-life vlogs and candid discussions with other builders, to practical advice for aspiring entrepreneurs.

3. Short Form Channels (IG, YT Shorts, etc) where we distribute short form cutdowns and short form native content

• Research high-performing potential topics within the restaurant marketing space.
• Create detailed scripts and production outlines weekly for both short form and long form across both channels with supporting research and visual guidance
• Monitor performance metrics (like CTR and retention) to continuously improve the content
• Collaborate with Restaurant Success Managers, our CEO Adam Guild, and the rest of the marketing department to infuse customer stories, Owner product updates and strategic objectives into the content. This includes utilizing AI to draft initial scripts and outlines based on provided materials and strategic directions.
• Ensure accuracy of material and adherence to brand guidelines at all times, while also leveraging AI tools to ensure consistency in tone and style.

• Proven copywriting and content creation experience on digital platforms, with a strong emphasis on business writing.
• Proficiency in utilizing AI tools and prompt engineering to streamline content ideation, research, and structuring, and scriptwriting. Experience training AI models with existing content to match specific tones and phrasing, ensuring brand voice consistency.
• Experience working with a high performing educational brand with demonstrable results from previous content
• Familiarity with content workflows across multiple platforms (YouTube, Instagram, etc.)

• The estimated base salary range for this role is $90,000 - $120,000 depending on experience, plus a generous pre-IPO equity package
• Other benefits include comprehensive health coverage, work from anywhere (remote-first workplace), unlimited PTO - plus extra fun perks!

🚩 Notice - Employment Scams

Communication from our team regarding job opportunities will only be made by an Owner employee with an @owner.com email address.

We do not conduct interviews over email or chat platforms, and we will never ask you to provide personal or financial information such as your mailing address, social security number, credit card numbers or banking information.  If you believe you are being contacted by scammer, please mark the communication as "phishing" or “spam” and do not respond.