SVP, Marketing

Pager Health is a tech-enabled, care navigation solution that delivers a “doctor in your family” healthcare experience by making it simple for consumers to connect with the trusted experts they need to make the right healthcare decisions. Through our AI-enabled digital platform, and URAC accredited clinical services, Pager Health brings consumers, nurses, doctors and other members of the care team together through text, voice and video chat, all in one place. We partner with healthcare organizations to deliver seamless, tech-enabled services and solutions for a consumer experience that leads to better decisions, outcomes and healthier lives. Started in 2014 and based in New York City, Pager Health is led by seasoned technology and healthcare entrepreneurs to redefine the way that consumers interact with their healthcare. 

Pager Health is hiring a VP of Marketing to join our growing team! You’ll be a key member of our leadership team and will set the company’s unique mission, vision, positioning and value proposition in a simple way. We are looking for a strong strategic thought partner and an internal leader, who excels at tactical execution and delivery of business outcomes. 

RESPONSIBILITIES 

• Amplify the Pager Health brand as the leader in digital care navigation to healthcare business executives (e.g., payer CIOs, Sales, Clinical, Digital leads, et. al) 

• Accountable for all account-based B2B and B2C/engagement marketing activities, budget, tactics and staff management 

• Collaborate with Sales and lead generation resources to drive qualified account leads  

• Work with Product, BD teams to establish Pager Health key product marketing and go-to-market messaging and collaterals 

• Deploy messages across leading paid, earned owned and social channels  

• Partner with leading industry consultants, analysts, agencies and thought leaders to engage key business audiences 

• Partner with customers to produce, distribute and promote white-papers and case studies about the value of the Pager Health solution 

• Ensure strong Pager Health presence at leading healthcare industry events, conferences, trade shows etc. to gain exposure and generate new business opportunities  

IDEAL CANDIDATE 

• Ability to develop and execute scalable marketing strategies that drive client acquisition, engagement and retention  

• Experience leading and mentoring marketing teams, fostering cross-functional collaboration with sales, product, and client success 

• Experience in launching new healthcare technologies (prefer experience with AI powered health tech) marketing positioning and competitive differentiation 

• Ability to define clear value propositions and create compelling messaging that resonates with various healthcare stakeholders 

• Expertise in mapping and optimizing user journeys, from engagement to retention 

• Sales enablement: Developing materials, case studies and training for sales teams to effectively communicate the product value 

• Demand Gen: Experience in SEO, SEM and paid media, email marketing, and ABM strategies 

• Proficiency in analytics tools to track KPIs, measure campaigns and iterate on strategies and insights 

• Strong grasp of CAC and ROI-driven marketing tactics  

• Bachelor’s Degree (Master’s Degree preferred) in Marketing (or related field) and/or equivalent professional experience 

• Minimum 10 years of experience in progressively more responsible marketing strategy and execution positions, preferably in technology, start-ups, or SaaS organizations 

• 5+ years' experience in B2B / Enterprise digital marketing 

• Experience and relationships with leading healthcare industry agencies, media, consultants and thought leaders 

• Healthcare experience is required 

• Agency experience is a plus 

For Colorado, Nevada, New York, and Washington DC-based employment: In accordance with the Pay Transparency laws the salary range for this position is $260,000 to $300,000. The compensation package may include commissions, stock options, plus a range of medical, dental, vision, financial, generous PTO, stipends for professional development, and wellness benefits. Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, skills, certifications, and geographic location. The range listed only applies to Colorado, Nevada, New York, and Washington DC.