Content & Community Lead

Who we are

Our mission is to provide access to life-changing educational and career opportunities. Passage's platform empowers immigrants and international students by matching their unique talents with crucial workforce needs in Canada. We then work to provide financing and the support needed to facilitate their transformational journeys to study or work abroad.

We've been focused on building a strong foundation for our brand by creating and distributing high-quality content that serves our core audience—international students looking to study abroad. From growing our social presence to developing marketing assets and refining our digital experience, we've made significant strides. Now, we’re looking for a resourceful, ambitious, and creative lead to build on this early traction—owning our content, social, partnerships, and digital presence to drive deeper engagement and expand our impact.

Key responsibilities

• Develop and execute a content and social media strategy that deepens engagement and expands our B2C audience
• Create and edit short-form video content optimized for social platforms
• Manage influencer and creator partnerships to drive awareness and acquisition
• Lead the development of marketing materials, including sales enablement and outreach assets
• Own and maintain Passage’s website via Webflow, ensuring messaging and visuals align with brand strategy
• Plan and execute community-driven events that elevate brand visibility and engagement
• Leverage AI tools to streamline content creation and increase output without sacrificing quality
• Analyze content performance and iterate based on insights and trends
• Collaborate with internal teams to ensure marketing efforts align with broader company goals

Required skills & experience

• Proven experience growing social media channels for a B2C brand
• Basic video filming and editing skills (or ability to quickly learn)
• Experience managing influencer and creator relationships
• Strong content creation skills across multiple formats (video, social posts, marketing materials)
• Familiarity with Webflow for website updates and maintenance
• Experience planning and executing in-person and virtual events
• Strong ability to balance creativity with strategic execution

Ideal candidate traits

• Ambitious and resourceful—this role involves a lot, and we need someone who thrives on taking on challenges head-on
• Creative thinker with a deep understanding of social media culture and trends
• Strong visual and storytelling instincts, with an ability to craft compelling narratives
• Self-starter who thrives in fast-paced, resourceful environments
• Adaptable and resilient—things change fast, and we need someone who can pivot quickly
• Excited to learn and implement modern AI tools to improve efficiency and content quality
• Excellent communication and relationship-building skills
• Passionate about Passage’s mission and deeply interested in global mobility, education, or immigration

What success looks like

• Increased social media engagement and follower growth, leading to measurable impact on B2C acquisition
• High-quality, on-brand video and marketing content consistently produced and distributed
• Strong, ongoing partnerships with relevant influencers and creators
• Well-organized and executed events that contribute to brand awareness and community growth
• A cohesive, data-driven approach to creative marketing that directly supports Passage’s business goals

Impact & scope

• This role will be instrumental in shaping how Passage is perceived by its audience, driving awareness and engagement at scale
• The right person will have significant creative freedom to experiment and build Passage’s presence across digital and real-world touchpoints
• This is a high-visibility role with direct impact on growth, brand positioning, and community engagement