Digital Marketing Specialist

We are seeking a dynamic and creative Digital Marketing Specialist to join our PCRK team! The ideal candidate will have a strong grasp of digital marketing principles, including SEO, content marketing, social media, and analytics, and be skilled in creating and executing marketing strategies that engage audiences, drive brand awareness, and support business growth.

In this role, you will be responsible for developing and executing innovative digital marketing strategies that drive consumer engagement and generate customer leads across multiple platforms. Your primary focus will be working directly with our outsourced marketing company, leading the analysis and optimization of our digital marketing efforts while gathering the internal information necessary to effectively execute their strategies. This role requires collaboration and communication to ensure alignment between our goals and the marketing initiatives.

PCRK Group, headquartered in Phoenix, AZ, is the largest Massage Envy franchisee, owning and operating 131 Massage Envy locations across 13 states. We are committed to connecting with each member and guest to assist them throughout their well-being journey.

Responsibilities:

• Develop and execute comprehensive digital marketing strategies to enhance brand visibility and engagement.
• Utilize SEO best practices to enhance website visibility, optimize content for search engines, and drive organic traffic.
• Create and manage email marketing campaigns, including newsletters and promotions, to increase client engagement and retention.
• Monitor and analyze digital marketing performance and user engagement, providing insights and recommendations for improvement.
• Manage social media accounts and curate content that promotes brand values and messaging.
• Collaborate with cross-functional teams to ensure cohesive branding across all marketing channels, to align strategies and ensure consistent messaging.
• Keep up with industry trends and best practices in digital marketing tools.

• Bachelor’s degree in Marketing, Communications, or a related field.
• At least 3 years' experience as a Digital Marketing Specialist or similar role, with a solid understanding of marketing principles, regulations, and best practices.
• Proficiency in content management systems (CMS), social media platforms, and familiarity with email marketing tools.
• Exceptional analytical skills and attention to detail, with the ability to measure and interpret campaign performance data and identify areas for improvement.
• Excellent written and verbal communication skills, with the ability to collaborate effectively.
• Ability to work under pressure and meet strict deadlines while managing multiple projects.
• Strong ethical standards and a commitment to maintaining confidentiality and data integrity in all marketing activities.
• Ability to work closely with cross-functional teams (e.g. Operations, HR, Finance) to develop and execute cohesive marketing strategies.
• Demonstrated ability to evaluate existing marketing processes and implement continuous improvements for greater efficiency and effectiveness.
• Detailed understanding of SEO best practices and compliance requirements related to digital marketing.

Physical Demands

• Sedentary work that primarily involves sitting/standing.
• Communicating with others to exchange information primarily through phone and electronic communication.
• Repeating motions that may include the wrists, hands, and/or fingers, such as using a keyboard.

• Rate of Pay: $80,000+ DOE Annually
• Location: Hybrid, based in Phoenix, AZ
• Benefits: Medical, Dental, Vision Benefits, PTO, 401K and other ancillary benefits

We Believe Our Differences Make Us Better. We're excited to hear from everyone with the skills, experience, and passion to do a great job regardless of race, color, religion, gender, sexual orientation, national origin, genetics, disability, age, or veteran status. In addition, PCRK will provide reasonable accommodations for qualified individuals with disabilities.

*ME SPE Franchising, LLC (“ME SPE”) is a national franchisor of independently owned and operated franchised locations. The franchisee for each individual franchised location, not ME SPE, Massage Envy Franchising, LLC (“MEF”), or any of their affiliates, is the sole employer for all positions posted for a location, and each franchisee is not acting as an agent for ME SPE, MEF, or any of their affiliates. Hiring criteria, benefits and compensation are set by each franchisee and vary by location.