Social Media Manager - TrainingPeaks

Company Information

We are musicians, athletes, coaches and teachers who truly believe in our mission to help people achieve their best. Our software platforms connect performers, instructors and creators enabling them to publish, teach and train using the principles of deliberate practice.

You may know us as TrainingPeaks, MakeMusic, TrainHeroic and Alfred Music. All these brands are under the Peaksware umbrella. TrainingPeaks develops software for coaches and athletes to track, analyze and plan endurance training. TrainHeroic develops software solutions for the strength and conditioning needs of coaches and athletes. MakeMusic develops software to transform how music is composed, taught, learned and performed. Alfred Music creates and publishes educational music to help teachers, students, professionals and hobbyists experience the joy of making music. 

We would love to have you join our ever-growing team! All applicants will receive equal consideration for employment regardless of gender, race, national origin, age, sexual orientation, gender identity, physical disability, religion, or length of time spent unemployed.

General Summary

As Social Media Manager you will be equal parts storyteller, copywriter, and producer. Your mission is to grow our reach, engage our audience, and spread our message leveraging all social media platforms. This position will be responsible for implementing our social media and advocacy strategies and will also be directly responsible for sourcing, creating, scheduling, and analyzing posts across various social media networks. This position works closely with the Marketing, Sales, and Product Teams and reports to the Manager of Content on the Brand Marketing.

You are a continuous learner with a hunger for knowledge. You approach challenges as opportunities to improve. You value team members’ input from all levels and you actively seek ways to support your colleagues.

Core Functions: 

• Work closely with the marketing leads and other key stakeholders to create social media campaigns that support our Brand, Growth, and Product marketing strategies.
• Source and create creative, topical, on-brand content from industry leaders, partners, influencers, and existing in-house content sources.
• Demonstrate mastery of the TrainingPeaks voice, tone, and visual style by ensuring all social media content adheres to brand guidelines.
• Identify opportunities to work with social media influencers, build influencer marketing strategies and campaigns, and collaborate with influencers to activate their networks.
• Create compelling visuals, video, audio, etc. for all posts. 
• Manage our content calendar and post to social channels daily.
• Track and analyze social media and advocacy analytics and utilize the data to gain insights and positively affect future outcomes.
• Grow our social media following across all channels with hyper-targeted followers.
• Stay up-to-date on social media trends and best practices.
• Identify opportunities to engage with potential customers.
• Drive organic engagement and traffic to our marketing website. 
• Engage with influencers and partners to help grow and maintain relationships.
• Create and manage a community of super users.
• Monitor all social channels and respond appropriately to customer feedback.
• Work with internal stakeholders to identify coaches for testimonials and/or case studies.

• Actively seek out opportunities for photo or video shoots to fill the content library with non-stock assets.
• Actively seek out opportunities to create (video) content with existing customers and influencers.
• Work closely with other members of the marketing team to bring these to life. 
• Coach and mentor junior team members who are actively involved in social media as part of their role.

The work characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  

Required Qualifications:

• A passion for social media marketing and analytics.
• Minimum 3 years of social media marketing experience.
• Experience using major social media platforms in a business setting.
• Experience using social media analysis tools.
• Experience with social media advertising and brand advocacy programs.
• Excellent writing, editing, and communication skills.
• Positive attitude and customer-oriented.
• Basic creative skills with Adobe Creative Suite, Figma, or similar products. 
• Familiarity with social media management tools (Later, Buffer, etc.).

Desired Qualifications: 

• Deep understanding of endurance sports.
• Experience using our products and services.
• Bachelor's degree in marketing, business, or related field.

Don’t meet every single requirement? Don’t worry. We still want to hear from you and encourage you to apply.

Benefits

Compensation:

Peaksware/TrainingPeaks is committed to fair and equitable compensation practices. The annual compensation range for this role in Colorado is $58,477 - $97,461. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, and certifications.

This role is eligible for variable compensation, including bonus.

Benefits and Perks

Health

• Medical
• Dental
• Vision
• Health Savings Account
• Flexible Spending Account
• Dependent Care Flexible Spending Account
• Paid Parental Leave
• Teladoc
• Employee Assistance Program (EAP)
• Additional coverage options such as accident and critical illness insurance and hospital indemnity

Disability and Life

• Company-paid Short Term Disability
• Company-paid Long Term Disability
• Company-paid Basic Life Insurance and AD&D
• Employee-paid Supplemental Life Insurance for Employee, Spouse, and/or Child

Additional

• 401(K)
• 401(K) Matching
• Pet Insurance
• 9 paid holidays annually and unlimited Flexible Time Off (FTO)
• Free TrainingPeaks, TrainHeroic, MakeMusic accounts, and Alfred Music product
• Access to the Performance and Recovery Center (PARC), our on-site fitness facility
• Employee only access to on-site locker rooms and showers
• Employee only access to secure, indoor bike storage
• Access to our onsite Music Studio
• An assortment of “grab’n go” fruit and snacks as well as on tap cold brew, kombucha, and beer.
• Beautiful onsite cafe that includes indoor and outdoor seating and lounge areas.
• Access to e-bikes available exclusively to Peaksware employees
• Significant investment in resources for employee growth and development
• Corporate discounts on select gym memberships and top brand gear
• Flexible work schedule in a culture of trust

Please contact careers@peaksware.com if you require a reasonable accommodation to review our website or to apply online.

Work Environment:

This job operates in a professional office environment that is well-lighted, heated, and/or air-conditioned with adequate ventilation and a noise level that is usually moderate. This role routinely uses standard office equipment such as computers, phones, photocopiers and filing cabinets.

All employees must comply with all safety policies, practices and procedures.  Report all unsafe activities to your manager and/or Human Resources.

Physical Demands:

While performing the duties of this job, the employee is regularly required to sit and move about the facility; use hands to handle, or feel; talk by expressing ideas by means of the spoken word; and hear by perceiving the nature of sounds. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

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