Consumer Insights Manager
ABOUT THE ROLE
Peloton is looking for a passionate and hardworking Manager to join our growing Consumer Strategy & Insights team! In this role, you will play a crucial part in helping us evaluate opportunities to drive innovation in the Member experience, grow our Member base, and maintain our Member-first approach. This role will lead strategic projects from end to end, including but not limited to new product concept testing, opportunity sizing, and unmet need identification. Reporting to a Senior Manager of Consumer Strategy and Insights, you will play a crucial part in driving product development and innovation by providing actionable insights about our consumers and Members.
YOUR DAILY IMPACT AT PELOTON
- Lead consumer research initiatives to support marketing strategy and product development, including identifying unmet needs, concept testing, and opportunity sizing
- Work with Product Marketing to inform and test product positioning, messaging, pricing and naming of new products and features
- Plan and implement qualitative and quantitative research studies, from conception to final reporting, employing methods such as focus groups, surveys, and ethnographic research
- Manage Peloton’s Voice of the Member (NPS) program
- Partner closely with cross-functional teams, including Product and Marketing to integrate consumer insights into their processes
- Develop and maintain a deep understanding of the competitive landscape, identifying trends and opportunities relevant to Peloton's product strategy
- Present research findings and recommendations to a wide range of team members in a clear, concise, and persuasive manner
YOU BRING TO PELOTON
- 5+ years of experience in consumer insights, market research, strategy consulting, or a related field; experience in health & wellness and/or product insights is a plus
- Bachelor’s degree in Marketing, Business, Psychology, or a related field preferred
- Consistent track record of leading and implementing qualitative and quantitative research projects from start to finish both internally and with external vendors
- Curiosity with a persistent drive to uncover the 'why' behind the data
- Collaborative and team oriented with a genuine passion for consumer behavior
- Ability to succeed in a fast-paced, fluid environment
- Excellent communication and presentation skills, with the ability to influence team members at all levels
- Ability to work independently and collaboratively
- Familiarity with Qualtrics and Looker preferred
#LI-SV1
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As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including:
ABOUT PELOTON:
Peloton (NASDAQ: PTON) provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together innovative hardware, distinctive software, and exclusive content. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit www.onepeloton.com.
Peloton is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Equal employment opportunity has been, and will continue to be, a fundamental principle at Peloton, where all team members, applicants, and other covered persons are considered on the basis of their personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, or any other protected characteristic as established by applicable law. This policy of equal employment opportunity applies to all practices and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment. If you would like to request any accommodations from application through to interview, please email: applicantaccommodations@onepeloton.com.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance and the San Francisco Fair Chance Ordinance, as applicable to applicants applying for positions in these jurisdictions.
Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @onepeloton.com email address.
If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email applicantaccommodations@onepeloton.com before taking any further action in relation to the correspondence.
Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes.
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