Senior Content Writer - all genders

Imagine having to live with only 60% of your salary from one day to the next. Don’t worry. This is not what we’re offering candidates applying to this role. But it is what will happen to the vast majority of people in Europe on the day of their retirement – if they rely only on public pension.
At prosperity solutions, we’re tackling this problem – the so-called pension gap – through digital experiences.

To succeed, are looking for a Senior Content Writer (all genders) on a senior level to join our Team in Berlin. This position is full-time.

Foreword

A word before you dive right in: We know how it feels! Scanning countless job postings, cutting through the copy-pasted, meaningless, cliche and buzzword-ridden mumbo jumbo, desperately searching for that one thing that could somehow spark interest in a role:

"Dynamic and flexible environment", "sunny office", "competitive salary", "diverse and international team", "democratising the access to X", "„we are a family“ – have you ever heard stories of a toxic workplace, where this stuff hasn’t been a part of the careers page anyway?

Our promise to you: We try to avoid the “empty phrase” game in our job postings (and being a toxic workplace, too, of course). If in doubt: Please apply and in an interview we will find out how the collaboration could look like.

The Role

This is an opportunity for you, an ambitious and intrinsically motivated Senior Content Writer, to work in a small and value-driven company. We’re offering a stable environment as we’re running an established and profitable business. At the same time we can offer lots of individual responsibility, freedom and room to move the needle.

We operate within a B2B2C model, and you'll be joining our B2B team.

In this role, you'll work directly with and report to our Head of Growth Marketing, while collaborating closely with our CRM and Business Development teams. You will be overseeing the full content lifecycle from ideation, planning, and development through web publication, distribution, maintenance, and analysis. You will create content in various formats, including blogs, whitepapers, social media posts, website content and video scripts.

What you’ll do:

• Centralize content on our website, transforming it into a comprehensive content hub from which we adapt and distribute across various channels, including newsletters, LinkedIn, webinars and paid ads
• Support lead generation efforts through compelling email marketing campaigns, landing pages, and other content-driven initiatives
• Dive deep into user behavior to identify trends and opportunities for content that resonates with our audience. You will use data-driven insights to adjust strategies and content direction as needed

Hard Requirements

• Native level language skills in German

• Highly proficient in spoken and written English

• Existing EU work permit
• Primary residence in Germany

Nice to have

• Relevant industry experience (finance, insurance, investment)
• Bonus: You bring strong skills in either French or Italian and are comfortable writing or speaking to partners & customers in either one of these languages

• Bonus: Having worked for a pension insurance or as an insurance broker before

• Knowledge of marketing automation tools (e.g. Braze) and email campaign best practices
• Familiarity with Git, Markdown, and basic HTML
• Experience in optimizing content for search engines, with an understanding of on-page SEO best practices.

The Skills we are looking for

• Proven experience in B2B content strategy and copywriting, with a strong portfolio demonstrating your ability to create high-quality content across various formats (blogs, white papers, landing pages, newsletters, etc.)
• You can not only create content but also plan, execute, and optimize content strategies across multiple channels
• Expertise in user behavior analysis, you can dive into analytics to understand audience needs and trends, and use these insights to inform content direction
• Familiarity with analytics tools (e.g. Google Analytics) to track and analyze content performance.
• Experience creating longform B2B content and copy to include white papers, blog posts, communications, and similar deliverables
• Able to collaborate with demand gen and digital marketers to conduct persona research, draft and edit content for use across multiple platforms

The Person we are looking for

• Creative thinker, exceptional storyteller and communicator
• Ability to manage multiple projects simultaneously and work effectively in a fast-paced environment
• You’re self-driven, taking ownership of your responsibilities and acting as a “manager of one,” with the ability to work independently without needing close supervision.
• You don’t need absolute certainty or a pre-defined playbook about what to do and instead enjoy exploring your own ideas.

"Easy apply" is a great feature, but we still appreciate people reading our job postings in full. Add the words "cute rabbit" in the summary field of the application form and we know how you roll!

Salary ranges

• Senior: 52 - 62k

To avoid confusion or disappointment: We have clear expectations for higher levels and the upper end of these salary bands. We will assess your seniority level during the interview process. These are our levels, so please don't expect having held a title previously is a guarantee for a certain level.

Bonus

We pay voluntary company-wide bonuses of an estimated 3-10%, if business performance permits, with a 100% track-record of doing so since 2019. We are in the process of making these goal-based, too.

Benefits

• 40€/month VWL Insurance Policy. Cash value 480€/year
• Up to 50€/month internet cost reimbursement. Net cash value 600€/year
• Personal development budget

• Open Fridays: regular assigned work, work on things you want to work on, open source, personal education or don't work and recharge
• 22 vacation days (Fridays don't need a vacation day)

• Flexible hours
• Remote in Germany + 90 days per year work from anywhere (Berlin time ±4h)

We celebrate difference and diversity and pledge our commitment to an inclusive workplace.

We do not discriminate based upon race, religion, color, national origin, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as an individual with a disability, or other applicable legally protected characteristics.