Direct Response Media Buyer

OVERVIEW

Join our dynamic team at Purely Optimal Inc., where we specialize in creating top-quality supplements and driving sales through effective digital marketing strategies. As a Media Buyer, you will be at the forefront of our advertising efforts, planning, executing, and optimizing campaigns across multiple platforms including Facebook, Google, and TikTok. If you are results-driven with a passion for data analysis and creative marketing, we want to hear from you!

KEY RESPONSIBILITIES

• Campaign Management: Develop and manage advertising campaigns across various digital platforms, ensuring they align with our marketing strategy and business objectives.
• Budget Management: Allocate and manage advertising budgets efficiently, optimizing spend to maximize return on ad spend (ROAS).
• Performance Analysis: Regularly analyze campaign performance using analytical tools, providing insights and recommendations for improvement.
• Creative Development: Collaborate with the creative team to develop compelling ad copy and visuals that resonate with our target audience.
• Market Research: Stay updated on industry trends, competitor activity, and changes in digital advertising platforms to inform strategy.
• A/B Testing: Implement A/B testing for ad creatives, landing pages, and strategies to ensure continuous improvement and optimization of campaigns.
• Cross-Platform Integration: Manage campaigns across platforms, maintaining consistency in messaging and creative while leveraging the strengths of each channel.

• Experience: 2+ years of experience in media buying, with a proven track record of managing successful campaigns on major digital platforms.
• Analytical Skills: Strong analytical abilities to interpret data, draw insights, and make data-driven decisions.
• Creative Aptitude: Experience in developing compelling ad copy and creative assets that drive engagement and conversions.
• Budget Management: Ability to manage and optimize advertising budgets effectively for maximum ROI.
• Knowledge of Digital Marketing: Deep understanding of digital marketing concepts and best practices, particularly in the supplements or eCommerce space.
• Team Collaboration: Excellent communication skills to work collaboratively with cross-functional teams, including marketing, sales, and creative.
• Self-Motivated: Strong initiative and ability to work independently in a fast-paced environment.
• Availability: Must be willing to work in the Pacific Time Zone (PST).

• Competitive compensation
• Flexible, remote work environment
• Opportunity to work with a fast-growing eCommerce business
• Growth potential as the company expands into new channels