Lead Product Manager, Acquisition

About Quizlet:

Inspired by our belief that anyone can learn anything and powered by our own curiosity, we build the smartest tools we can imagine to help students learn.  

Quizlet is the popular, global learning platform and app that millions of students, teachers and everyday people use to study any subject imaginable for school, work or as part of their personal interests -- including two-thirds of high school students and half of all college students in the US. Combining cognitive science and machine learning, Quizlet guides students through adaptive study activities to confidently reach their learning goals.

Valued at $1 billion, Quizlet has raised over $60 million in venture capital from investors including Icon Ventures, Union Square Ventures, General Atlantic, Costanoa Ventures, Owl Ventures, and Altos Ventures.  

To serve our global community of learners, our teams tackle lofty technical challenges and design for use cases across cultures and languages. We work hard, act like owners, and collaborate every chance we get. We’re energized by the potential to power more learners through multiple approaches and various tools.

About the Team:

At Quizlet, we believe in fostering a lifelong love for learning by making it fun to practice and master any subject. The growth team advances the company’s mission by bringing Quizlet to students and teachers in the U.S. and across +150 countries. We do so through three core teams, including Acquisition, Activation & Retention, and International Growth.

This high-performing, business-aligned team is responsible for attracting new users to sign up on the platform, converting those users into studiers, and generating features that encourage users to come back to study more often on the web and our mobile app. This team is also responsible for making sure that new features developed by our core product teams have the best chance of reaching their intended audience. We serve the organization by creating sustainable pathways for growth, through which we can help students achieve their goals and reach more students across the globe. 

About the Role:

Quizlet’s growth team is a top priority in 2024 and we’re looking for a highly analytical, data-driven product manager to help supercharge growth. If you live and breathe funnel optimization, know your way around performance dashboards like the back of your hand, and thrive in a fast-paced, experiment-driven environment then you’ll have the opportunity to have a big impact in this role.

As a Product Manager focused on acquisition, you’ll play a critical role in driving user growth by optimizing the new user experience. You’ll partner closely with data science to identify friction points in the funnel, run high-impact experiments, and execute solutions that accelerate new user growth. You’ll have the opportunity to partner closely with a high-energy marketing team on initiatives that can accelerate new user acquisition and retention.

This role is great if you’re obsessed with experimentation, deeply familiar with growth levers across product and marketing, and ready to optimize the acquisition funnel while helping Quizlet scale to new heights! 

Our colocation work model supports employees both remotely and onsite each week.  Employees are required to be in the office on Monday, Wednesday, and Thursday and as needed by their manager or the company. This hybrid working environment facilitates collaboration, increases work efficiency, and enhances employee growth.

• Optimize the user sign-up flow to reduce friction and increase conversion to sign-up across both web and mobile platforms
• Design and implement solutions that improve authentication processes, including login, password recovery, and multi-factor authentication
• Analyze sign-up user data to identify drop-off points in our sign-up flow and account management
• Partner with other product and marketing teams to align acquisition strategies with a seamless onboarding experience that drives new user retention
• Partner with security and legal to ensure that our sign-up flow is up to date and compliant with the latest around user authentication and security
• Define and track KPIs related to user acquisition and work with data science to develop a sign-up funnel
• Collaborate with the marketing team on piloting outbound strategies that drive new user acquisition 

• Proven experience driving impact as a product manager who focused on user acquisition or growth in a SaaS environment
• Strong analytical skills with the ability to both partner with data science and interpret data to make product decisions
• Excellent cross-functional collaboration skills with at least 8 years of experience working closely with engineering, design, and marketing teams
• Deep understanding of user authentication, account security best practices, and optimizing user experiences for both web and mobile platforms 

• Quizlet is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Salary transparency helps to mitigate unfair hiring practices when it comes to discrimination and pay gaps.  Total compensation for this role is market competitive, including a starting base salary of $180,000 - $225,000, depending on location and experience, as well as company stock options
• Collaborate with your manager and team to create a healthy work-life balance
• 20 vacation days (and we expect you to take them!)
• Competitive health, dental, and vision insurance (100% employee and 75% dependent PPO, HMO, VSP Choice)
• Employer-sponsored 401k plan with company match
• Access to LinkedIn Learning and other resources to support professional growth
• Paid Family Leave, FSA, HSA, Commuter benefits, Wellness benefits
• 40 hours of annual paid time off to participate in volunteer programs of choice

We strive to make everyone feel comfortable and welcome! 

We work to create a holistic interview process, where both Quizlet and candidates have an opportunity to view what it would be like to work together, in exploring a mutually beneficial partnership.

We provide a transparent setting, that gives a comprehensive view of who we are!  

In Closing:

We hope you are excited about everything you read so far. We highly encourage you to apply for this position, even if you feel you do not meet all the requirements. Quizlet is always looking for amazing folks that believe in our mission and can contribute to our team in various ways - not merely candidates that fit a certain mold.

We have a bias for action, take initiative, and take pride in delivering results. We make informed decisions whenever possible but are unafraid to take calculated risks on great ideas to promote learning. We embrace challenges and see effort as the path to mastery. We’re constantly seeking opportunities to learn and we embrace curiosity. Quality matters at Quizlet, and we hold the bar high on everything we do.

We treat each other with honesty and respect, encourage vigorous debate, and seek critical feedback. We value diversity, humility, transparency, and collaboration as the best paths to our success — as individuals, as a team, and as a company.

Quizlet’s success as an online learning community depends on a strong commitment to diversity, equity, and inclusion. We are actively working to build a team that is representative of the diverse communities we serve, and an open, inclusive work environment where all employees can thrive. As an equal opportunity employer and a tech company committed to societal change, we welcome applicants from all backgrounds. Women, people of color, members of the LGBTQ+ community, individuals with disabilities, and veterans are strongly encouraged to apply. Come join us!

To All Recruiters and Placement Agencies:

At this time Quizlet does not accept unsolicited agency resumes and/or profiles. 

Please do not forward unsolicited agency resumes to our website or to any Quizlet employee. Quizlet will not pay fees to any third-party agency or firm nor will it be responsible for any agency fees associated with unsolicited resumes. All unsolicited resumes received will be considered the property of Quizlet.