Senior Product Marketing Manager

About Recurly:

Recurly, Inc., a SaaS company, provides a versatile subscription management platform to manage the entire subscription lifecycle for market-leading brands worldwide. Subscription businesses such as Sling TV, FabFitFun, Cinemark and Fubo.tv depend on Recurly to harness the power of the subscription model and drive recurring revenue growth. Since its launch in 2009, Recurly has deployed subscription billing for thousands of companies across 55 countries. Our platform empowers billions of credit card transactions and has enabled customers to recover nearly $1.3 billion in revenue in 2024.

Recurly is backed by Accel-KKR, a leading technology-focused private equity firm with over $10 billion in capital commitments. The partnership offers Recurly access to significant capital and resources to make continued investments in technology and platform innovation and expand our go-to-market initiatives.

This role will champion Recurly’s solution product marketing efforts—focused on differentiating our offering in the DTC space. You'll lead go-to-market strategy for key products and capabilities, shaping how we position Recurly through integrated campaigns, sales enablement, and customer marketing—all while grounding our approach in buyer insights, market trends, and competitive dynamics.

• Be the voice of our buyer and user within Recurly. You are the expert on who they are, how they buy, and their key selection criteria.
• Become the trusted GTM partner to the product team and establish a continuous feedback loop that encompasses customer input, market trends, and competitive factors to influence product development.
• Work with the demand generation and content teams to help them develop resonate content and campaigns with clear goals
• Be an expert on our competition, how they are positioned and where they’re going.
• Own and evolve messaging frameworks that clearly articulate Recurly’s value across solution areas, ensuring consistency and differentiation across channels, personas, and segments.
• Understand customer technical/business requirements and communicate how to leverage to provide solutions through messaging, assets, and sales enablement content
• Collaborate with demand generation, content, and customer marketing to develop integrated campaigns that highlight Recurly’s value in the ecommerce/DTC space.
• Support customer marketing strategy that drives retention, expansion, and advocacy across our customer base. 
• Develop positioning and messaging platforms, contribute to pricing strategy, and have a deep understanding of Recurly’s target markets.
• Work with colleagues across the company to increase customer engagement and learning initiatives that drive revenue and growth of the install base.
• Partner with your cross-functional counterparts to create reporting on the commercial and product performance for your area of focus. 

• 5+  years product marketing experience in a high-growth environment, with a strong preference for experience in start-ups.
• Proven ability to drive differentiated positioning and messaging as well as experience in creating content and enablement; experience in SaaS, payments and/or financial technologies preferred.
• Clear history of enabling enterprise sales teams to succeed and exceed their goals.
• Demonstrated reliance on data with the ability to identify trends and articulate business results achieved by past marketing initiatives.
• Exceptional planning, communications, and interpersonal skills with the ability to meet deadlines.
• Ability to wear multiple hats, manage several projects simultaneously and thrive in a fast paced start-up environment
• Intensely curious with a knack for asking high quality questions

Benefits:

As a full-time employee, Recurly offers competitive benefits programs, perks and options designed to fit your needs and the needs of your family. We offer medical, dental and vision benefits and a menu from which to choose options that work best for you and eligible dependents. We also offer life insurance, short and long-term disability, hospital indemnity, critical illness coverage, employee accident protection, health savings account (HSA) with company contribution & flexible spending account (FSA) options, employee assistance program, Legal and Pet Insurance.

Other perks may include:

401(k) Retirement Plan and company match

Company equity

Flex Time Off

Company Events

Training/Development

Tuition reimbursement

Commuter benefits

Volunteer opportunities

Monthly internet stipend

Recurly is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to gender, age, race, religion, or any other classification which is protected by applicable law. Recurly is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at talent@recurly.com