Amazon Advertising Strategist

Blue Wheel is a new breed of omni-channel digital commerce agency that services brands “from click to ship.” Blue Wheel’s core solutions range from front-end marketing and advertising and creative services to back-end support and fulfillment across direct-to-consumer, e-retail, and marketplaces – all under one roof. Blue Wheel’s best-in-class services are powered by proprietary advertising and reporting analytics technology, Companion.
Your Role:
As a Marketplace / Ecommerce Strategist you will be a key player in growing clients’ business and continuously innovating strategy across Amazon and other marketplaces. Your day to day will be a mix of:
• Using your expert, up-to-date grasp of Amazon marketing strategies best practices to manage campaigns from concept to execution to analysis.
• Collaborating communicating with internal and external account stakeholders on current performance and new testing opportunities.
• Budgeting reporting on your accounts and implementing optimizations that will help track towards your client’s goals.
• Building relationships with clients and establish yourself as an expert across Amazon, Walmart, Target and/or other retail marketplaces.
• Enhance Blue Wheel’s strategic and service offering by creating and implementing strategy to support client business goals.
• Work with the Blue Wheel Marketing team to create case studies.

Knowledge Experience Requirements:
• 2-3 years experience directly building, optimizing, managing and reporting out on -Amazon and DSP platforms advertising strategies.
• Proficient in developing advertising strategy and recommendations for Amazon advertising.
• Experience with leveraging AMC reports to support performance insights and AMC -Custom audiences to improve targeting and overall performance.
• Proficient in marketing funnel and how to develop strategy to support the brand goals
• Understanding greater business objectives and how omnichannel strategy can support overall business goals.

Preferred but not required:
• Experience pulling AMC reports and developing AMC audience strategies
• Experience on additional retailer platforms i.e. Criteo, Wayfair, The Trade Desk, Walmart etc.
• Experience with non-endemic media management and strategy from Amazon DSP

Responsibilities Include:
• Work with internal Client Services, Marketplace Ad Ops and other teams to develop and present strategic plan that works to achieve client goals.
• Join meetings with internal teams and provide POV and recommendations on how Retailer Marketplaces can support client overall business goals.
• Join and present on advertising client meetings, QBRs with external clients to share performance, insights, optimizations and recommendations
• Build out and update reporting to track client goals
• Create strategy and implementation plans for Ad Ops team to create and launch campaigns based on approve plan prior to launch
• QA Campaign structure and set up before launch

All creatives are approved
Budgets set properly with proper flight dates
• Ongoing performance and budget tracking

Bi-weekly Optimizations reporting
• Support internal team with the development and maintenance of Creative and Strategic best practices on across Retailer Marketplaces.
• Support with Amazon Partnership by attending meetings and providing product feedback and testing opportunities.
• Keep up to date on Retailer Marketplace product updates and trends in the industry and share with wider team.