CRM Senior Analyst

Job Summary

A company is looking for a CRM Sr Analyst.

Key Responsibilities

• Develop and implement CRM calendar and lifecycle journey plans to enhance user retention and lifetime value
• Design, build, and execute multi-channel campaigns using Email, SMS, and Push notifications
• Analyze and optimize customer journeys to improve user experiences and identify growth opportunities

Required Qualifications

• 2-5 years of experience in CRM, lifecycle marketing, or Email marketing, preferably in fintech or e-commerce
• Proficient in CRM tools such as Braze, Iterable, or similar platforms
• Understanding of customer segmentation, audience building, and marketing automation
• Basic familiarity with HTML/CSS for email template editing
• Strong analytical skills with experience in data-driven decision-making