Demand Generation Director

Job Summary

A company is looking for a Director of Demand Generation to lead growth initiatives in various marketing channels.

Key Responsibilities

• Build and execute full-funnel marketing campaigns across multiple channels
• Lead account-based marketing targeting enterprise accounts and manage media planning and ROI
• Oversee PR efforts, thought leadership, and event marketing strategies to drive brand visibility and lead generation

Required Qualifications

• 8-10 years of B2B marketing experience, preferably in SaaS, ERP, or enterprise technology
• Hands-on experience with demand generation, account-based marketing, and marketing analytics
• Strong background in public relations and storytelling
• Proficiency in marketing tools such as Pardot, Salesforce, and Google Analytics
• Willingness to travel for key events and team meetings; MBA or advanced degree is a plus