Demand Generation Marketing Manager

Job Summary

A company is looking for a Demand Generation Marketing Manager to enhance marketing efforts for their Education business practices.

Key Responsibilities

• Develop and execute multichannel marketing campaigns tailored for K-12 and Higher Education
• Generate and manage a pipeline of qualified inbound leads through various marketing strategies
• Create compelling marketing messaging and content to support sales efforts and enhance lead conversion

Required Qualifications

• 5 years of experience in demand generation marketing or digital marketing in a B2B environment
• Bachelor's degree in marketing, communications, or related fields
• Proven track record of running successful multi-channel marketing campaigns
• Familiarity with marketing automation platforms, CRM systems, and analytics tools
• Experience marketing to Higher Education institutions or K-12 districts is preferred