Designer, Social Media 2 Locations

The GEICO Marketing Social Team is looking for a Social Media Designer to create content, manage and maintain GEICO’s brand look and feel on social media, and drive engagement of one of the nation’s most recognized and beloved brands. The Social Media Designer will be instrumental in translating the power and relevance of the GEICO brand onto social media platforms.

Can you bring a clever concept to life through visuals? Transform a storyboard into an amazing animation? Create a Gecko gif that brings a giggle? Do you also thrive in a fast-paced, data-driven environment? Last question – are you ready to innovate and contribute to GEICOs success? If so, read on!

As the Social Media Designer, you will partner with the Social Copywriter to build content against our social media calendar and build content to fulfil brand and performance objectives on social. You take an always-on, active approach to exposure, engagement, and research on emerging platforms to lead the GEICO brand on social. You are an expert at understanding the social and digital landscape, effectively applying best practices to content creation, delivering quality creative in a fast-paced environment – all while consistently maintaining and upholding the integrity of the GEICO Brand standards.

This role reports into the Manager, Social Content Strategy.
• Portfolio required for application*

QUALIFICATIONS

Must Have:
• 2+ years experience as a Social Media designer; Client or Agency side
• Strong understanding of culture driven content
• Experience in designing targeted marketing/sales copy social media
• Strong ability to tailor visual communication natively across multiple social platforms (Meta/TikTok/Pinterest/Snapchat/etc.)
• Ability to create innovative web content, supported by relevant images and videos
• Familiarity with organic creative content and paid advertisement strategies
• The ability to adapt to new technology.
• Experience in designing visual communication to various audience segments on various social platforms
• Excellent communication, critical thinking, and problem-solving skills.
• Comfort in collaboration and working in an integrated environment
• Both proactive and reactive thinking to anticipate and capitalize on content opportunities

Additional Qualifications:
• Effectively translates briefs into deliverables ensuring strategy and brand identity are upheld
• Ability to storyboard concepts
• Translates value propositions and brand messaging into compelling visual executions
• Can interpret and appropriately apply feedback
• Approaches challenges with positive attitude, attentiveness, and high attention to detail
• Has a continuous focus on growth and challenging themselves

CORE RESPONSIBILITIES
• Responsible for generating attention-grabbing ideas for social content that drive business and brand objectives
• Developing visually engaging posts for social media networks Meta, TikTok, Snapchat, Pinterest, etc.
• Optimizing social media content based on the behavior of our target audience
• Collaborates with counterparts in brand and creative team to ensure GEICO visual identity is consistent across platforms and campaigns are extended to social media where appropriate.
• Collaborate with creative partner agencies to enhance campaign initiatives and develop extended content
• Curate and create appealing graphics and videos for complementing text
• Maintaining/updating channel artwork as needed
• Audit existing content materials (film footage, animated graphics) to re-purpose for newly created assets as needed
• Participate in concept development/brainstorming sessions with the creative team
• Collaborate with copywriters, strategy teams and other designers to ensure all creative deliverables are grounded in data, appropriate messaging and design
• Works closely with the Creative Project Manager to ensure projects stay on track and are delivered on time, with excellence

Annual Salary
$73,800.00 – $115,825.00

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

The GEICO Pledge:

Great Company: At GEICO, we help our customers through life’s twists and turns. Our mission is to protect people when they need it most and we’re constantly evolving to stay ahead of their needs.

We’re an iconic brand that thrives on innovation, exceeding our customers’ expectations and enabling our collective success. From day one, you’ll take on exciting challenges that help you grow and collaborate with dynamic teams who want to make a positive impact on people’s lives.

Great Careers: We offer a career where you can learn, grow, and thrive through personalized development programs, created with your career – and your potential – in mind. You’ll have access to industry leading training, certification assistance, career mentorship and coaching with supportive leaders at all levels.

Great Culture: We foster an inclusive culture of shared success, rooted in integrity, a bias for action and a winning mindset. Grounded by our core values, we have an an established culture of caring, inclusion, and belonging, that values different perspectives. Our teams are led by dynamic, multi-faceted teams led by supportive leaders, driven by performance excellence and unified under a shared purpose.

As part of our culture, we also offer employee engagement and recognition programs that reward the positive impact our work makes on the lives of our customers.

Great Rewards: We offer compensation and benefits built to enhance your physical well-being, mental and emotional health and financial future.
• Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
• Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
• Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
• In office and remote opportunities, as well as our signature GEICO Flex program, offering the ability to work remotely for up to four weeks per year.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.