Digital Acquisition Lead

Job Summary

A company is looking for a Head of Digital Acquisition.

Key Responsibilities

• Lead the planning and execution of acquisition targets and campaigns across various channels
• Oversee budget management and ensure strategic investments to optimize cost per acquisition
• Mentor and develop a team of digital marketing specialists while staying updated on industry trends

Required Qualifications

• Proven experience in performance marketing and digital acquisition strategies
• Strong analytical skills with proficiency in data analytics tools
• Experience in managing budgets and optimizing campaign performance
• Knowledge of SEO strategies and advanced segmentation techniques
• Leadership experience in mentoring and developing marketing teams