Digital Marketing Manager - job 7 of 14

Job Summary

A company is looking for a Digital Marketing Manager, Paid and ABM.

Key Responsibilities

• Own and optimize paid media strategy across various channels to drive pipeline and ROI
• Develop and execute targeted ABM/ABX campaigns in collaboration with sales and RevOps
• Analyze campaign performance and implement multi-touch attribution models for continuous improvement

Required Qualifications

• 5+ years of experience in digital marketing with expertise in paid media and customer acquisition
• Proven success in planning and executing ABM/ABX strategies for B2B mid-market and enterprise audiences
• Bachelor's degree required
• Hands-on experience with Google Ads, LinkedIn Ads, 6Sense, Salesforce, and HubSpot/Marketo/Pardot
• Strong analytical skills and strategic mindset for translating business goals into marketing plans