Digital Marketing Manager - job 2 of 10

Job Summary

A company is looking for a Digital Marketing Manager - B2B Demand Generation.

Key Responsibilities

• Manage and optimize all paid media campaigns across various platforms
• Develop and execute a comprehensive paid media plan, including budget modeling and performance tracking
• Lead organic digital initiatives and collaborate with content and product marketing teams to enhance brand messaging

Required Qualifications

• 5+ years of experience in digital marketing or growth marketing in a B2B SaaS environment
• Proven success in managing multi-channel paid campaigns with measurable revenue outcomes
• Expertise in analytics tools such as Google Analytics and Tableau
• Hands-on experience with HubSpot and Salesforce for campaign execution
• Demonstrated success in developing and executing ABM strategies