Director of Paid Media - job 1 of 3

Job Summary

A company is looking for an Executive Director of Paid Media.

Key Responsibilities

• Develop and execute comprehensive paid media strategies across multiple platforms
• Manage and optimize campaigns to maximize return on ad spend (ROAS) and conversion rates (CVR)
• Lead the in-house paid media team, including hiring and training new talent

Required Qualifications

• 5-7 years of experience in DTC paid media with a focus on managing $1M+ monthly ad spend
• Proven experience in building and scaling paid media teams
• Strong background in direct response marketing within an e-commerce context
• Data-driven with proficiency in analytics and performance metrics
• Ability to thrive in a fast-paced, high-growth environment