Growth Marketing Lead - job 3 of 4

Job Summary

A company is looking for a Growth Marketing Lead to drive pipeline creation and integrated marketing campaigns.

Key Responsibilities

• Own pipeline creation across inbound, outbound, and partner-driven channels
• Plan and launch integrated campaigns across various platforms including email, paid, social, and events
• Track campaign performance and optimize strategies to improve efficiency and results

Required Qualifications

• 4-7 years of experience in B2B demand generation, growth marketing, or revenue marketing
• Proven track record of creating pipeline through multi-channel campaigns
• Experience working closely with sales and partnerships teams
• Comfort with marketing tools like ActiveCampaign, Salesloft, Zapier, and Webflow
• Strong analytical skills to measure campaign effectiveness and creativity to test new ideas