Growth Marketing Lead - job 3 of 7

Job Summary

A company is looking for a Growth Marketing & Marketing Ops Team Lead to drive user acquisition, engagement, and conversion across B2B SaaS products.

Key Responsibilities

• Lead the transition from sales-led to product-led growth, developing PQL processes and account-based scoring models
• Launch and manage lifecycle campaigns using various channels such as email and in-app messaging
• Optimize the self-serve user journey to support the transition from individual users to team-based adoption

Required Qualifications

• 5+ years of experience in B2B SaaS marketing, focusing on growth or lifecycle marketing
• Experience with A/B testing and experimentation frameworks
• Hands-on experience with HubSpot and Salesforce
• Strong data literacy and comfort working with metrics, dashboards, and reports