Growth Marketing Specialist

Job Summary

A company is looking for a Growth Marketing Specialist.

Key Responsibilities

• Support the growth strategy across various channels to drive customer acquisition and engagement
• Plan and execute campaigns that guide health professionals through the buyer journey
• Optimize the marketing funnel through testing and segmentation to improve customer acquisition costs and lifetime value

Required Qualifications

• 1-3+ years in Growth Marketing, Performance Marketing, or Lifecycle Marketing, preferably in SaaS or digital health
• Experience running acquisition and retention campaigns across digital channels
• Strong analytical skills with familiarity in tools like Google Analytics and HubSpot
• Preferred educational background in nutrition or dietetics
• Bonus: Experience marketing to health professionals or wellness coaches