Analyze campaign effectiveness, marketing spend ROI, sales performance, and market trends to identify growth opportunities
Develop and maintain dashboards and reports that track key performance indicators (KPIs) for marketing leadership
Collaborate with cross-functional teams to ensure cohesive strategy execution and alignment across departments
Required Qualifications
Bachelor's degree in Business, Economics, Data Analytics, or a related field
2-4 years of experience in B2B marketing/sales/customer analytics or business analytics
Strong skills in data analysis tools such as SQL, BI Tools, and spreadsheets
Familiarity with CRM platforms like Salesforce and data visualization tools
Experience supporting marketing teams through data-driven strategies, including attribution modeling
Average salary estimate
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