Lead Institutional Product Marketing

Job Summary

A company is looking for a Lead, Institutional Product Marketing.

Key Responsibilities

• Develop compelling messaging and pitch materials to articulate the infrastructure value to institutions
• Own institutional marketing materials, including pitch decks and economic framework documents
• Coordinate content strategy and executive-facing institutional presentations

Required Qualifications

• At least 10 years in product marketing or capital markets strategy
• Demonstrated success building content for institutional audiences
• Experience with firms such as BlackRock or Franklin Templeton
• Strong writing and deck-building skills for investor narratives
• Deep understanding of tokenization, blockchain infrastructure, or crypto market structure