Lifecycle Marketing Manager - job 1 of 3

Job Summary

A company is looking for a Lifecycle Marketing Manager to lead and scale email and in-app engagement efforts.

Key Responsibilities

• Own the entire customer lifecycle journey from pre-trial through retention and referral
• Partner with the Customer Success team to drive activation, feature adoption, and revenue retention
• Create personalized messaging strategies and monitor key metrics to optimize campaign performance

Required Qualifications

• 2+ years of relevant experience in lifecycle marketing, preferably in B2B or SaaS
• Strong project management skills and ability to lead cross-functional initiatives
• Proven experience in building and executing marketing experiments
• Basic HTML/CSS skills and familiarity with the templating language Liquid
• Experience with customer.io preferred; experience with Design Studio and Command AI is a plus