Lifecycle Marketing Manager - job 5 of 11

Job Summary

A company is looking for a Lifecycle Marketing Manager focused on adoption and expansion.

Key Responsibilities

• Design and execute multi-channel lifecycle programs to drive product adoption and maximize value realization
• Collaborate with Product Marketing to create customer-facing lifecycle campaigns for new feature releases
• Partner with Customer Success to identify expansion triggers and create upsell and cross-sell opportunities

Required Qualifications

• 3+ years in lifecycle marketing, customer marketing, or retention/growth marketing roles, preferably in SaaS
• Proven experience in building and optimizing lifecycle campaigns that increase product usage and drive account expansion
• Strong technical fluency with Customer.io, Chameleon, and segmentation logic
• Working knowledge of Salesforce, Snowflake, and Sigma
• Ability to manage multiple initiatives across cross-functional teams independently