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Job details

Lifecycle Marketing Manager - job 5 of 11

Job Summary

A company is looking for a Lifecycle Marketing Manager focused on adoption and expansion.

Key Responsibilities
  • Design and execute multi-channel lifecycle programs to drive product adoption and maximize value realization
  • Collaborate with Product Marketing to create customer-facing lifecycle campaigns for new feature releases
  • Partner with Customer Success to identify expansion triggers and create upsell and cross-sell opportunities
Required Qualifications
  • 3+ years in lifecycle marketing, customer marketing, or retention/growth marketing roles, preferably in SaaS
  • Proven experience in building and optimizing lifecycle campaigns that increase product usage and drive account expansion
  • Strong technical fluency with Customer.io, Chameleon, and segmentation logic
  • Working knowledge of Salesforce, Snowflake, and Sigma
  • Ability to manage multiple initiatives across cross-functional teams independently

Average salary estimate

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TEAM SIZE
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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
May 28, 2025

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