Lifecycle Marketing Manager - job 2 of 2

Job Summary

A company is looking for a Lifecycle Marketing Manager who will drive engagement and increase revenue through strategic email campaigns.

Key Responsibilities

• Manage and implement ongoing email programs and automated notifications
• Own the email calendar and execute all email initiatives while communicating effectively with stakeholders
• Build and test email content for optimal engagement and ensure compliance with email best practices

Required Qualifications

• Bachelor's degree
• 5+ years of experience in planning and executing email programs for a corporate organization
• Strong analytical skills to interpret data and make informed decisions
• Familiarity with marketing automation platforms and CRM systems
• Knowledge of email industry trends, laws, and regulations