Managing Director of Marketing Analytics

Job Summary

A company is looking for a Managing Director, Marketing Data and Analytics.

Key Responsibilities:

• Develop and implement a comprehensive marketing data and analytics strategy aligned with business objectives
• Manage addressable marketing campaigns and oversee A/B testing initiatives for continuous improvement
• Analyze and report on the effectiveness of marketing campaigns, providing actionable insights to enhance ROI

Qualifications:

• Bachelor's or Master's degree in marketing, Data Science, Business Analytics, Statistics, or a related field preferred
• 10+ years of experience in marketing analytics, addressable and digital campaign management, or data analysis
• 5+ years of experience managing a data analytics team to produce measurable business results
• Proficiency in analytics tools (e.g., Google Analytics, Tableau, Power BI, SQL) and CRM platforms
• Familiarity with data privacy regulations (e.g., GDPR, CCPA) and ability to work in a fast-paced environment