Marketing Data Analyst

Job Summary

A company is looking for a Marketing Data Analyst II to join their Web Analytics Team.

Key Responsibilities:

• Configure and maintain Google Analytics and other web analytics tools
• Analyze user behavior and marketing channel performance to generate actionable insights
• Lead A/B test planning, execution, and post-test analysis

Required Qualifications:

• BA/BS in computer science, mathematics, statistics, business or related field, required
• 3+ years of experience in web, marketing, or product analytics, required
• Proficiency in tools like Google Analytics, Looker Studio, Tableau, or Power BI, required
• Hands-on experience with Google Tag Manager or other tag management systems, required
• Working knowledge of SQL and strong skills in Excel/Google Sheets, required