Marketing Strategy Analyst

Job Summary

A company is looking for a Global Marketing Strategy and Planning Analyst.

Key Responsibilities

• Develop and oversee marketing planning cycles to align with business objectives and maximize impact
• Manage marketing budget allocation and track return on investment (ROI) for financial efficiency
• Establish and monitor key performance indicators (KPIs) to measure marketing effectiveness and provide analytics for decision-making

Required Qualifications

• Master's degree or equivalent in Marketing, Business, Finance, or related field
• 3-5 years of experience in Marketing/Sales operations, budgeting, and performance measurement
• Strong analytical skills with proficiency in data-driven decision-making
• Familiarity with marketing performance frameworks and ROI analysis
• Experience with marketing automation tools, analytics platforms, and financial tracking systems