MarTech Lifecycle Specialist

Job Summary

A company is looking for a MarTech Lifecycle Specialist (Remote).

Key Responsibilities

• Lead requirement definition and project documentation for customer engagement and automation strategies
• Utilize customer engagement platforms to build automations, campaigns, and audience journeys
• Monitor KPIs and develop plans to achieve targets while providing insights to business partners

Required Qualifications

• Bachelor's degree in Business, Marketing, Computer Science, Mathematics, Statistics, or related field
• 2+ years of experience in CRM/Lifecycle Marketing or a similar role, preferably in B2C
• Experience with building Email, SMS, and In-Browser messages in platforms like Braze
• Familiarity with event-driven architecture and real-time data for triggering automations
• Experience in HTML/CSS coding for email templates and campaigns