Paid Media Specialist - job 1 of 3

Job Summary

A company is looking for a Paid Media Specialist to execute data-driven digital campaigns for virtual K-12 education programs.

Key Responsibilities

• Set up, manage, and monitor paid media campaigns across platforms like Google Ads, Meta, and YouTube
• Execute daily operations including keyword research, audience targeting, and creative updates
• Track campaign performance and prepare weekly reports using analytics tools

Required Qualifications

• 2+ years of experience in paid advertising, particularly in paid search
• Hands-on experience managing digital ad campaigns on platforms like Google Ads and Meta Business Suite
• Familiarity with digital campaign metrics and analytics tools
• Bachelor's degree in Marketing, Communications, Business, or a related field
• Google Ads and/or Meta Blueprint certifications preferred