Paid Media Strategist - job 1 of 2

Job Summary

A company is looking for a Paid Media Strategist to manage and optimize pay-per-click campaigns for clients in the legal sector.

Key Responsibilities

• Assist in the creation and optimization of paid media campaigns across various platforms
• Conduct keyword research and develop ad copy to support campaign objectives
• Monitor campaign performance metrics and provide regular reporting and analysis

Required Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or a related field
• 2+ years of experience in digital marketing, focusing on paid media in the legal vertical
• Familiarity with paid media platforms such as Google Ads and Bing Ads
• Strong analytical skills to interpret data and derive actionable insights
• Ability to multitask and manage multiple projects simultaneously