Performance Measurement Manager

Job Summary

A company is looking for a Manager, Performance Measurement.

Key Responsibilities

• Analyze and track upper and lower funnel KPIs to measure marketing effectiveness
• Identify opportunities for optimization across different marketing channels to drive growth in Total Financial Applications (TFA) originations
• Collaborate with cross-functional teams to align marketing tactics with broader company goals and objectives

Required Qualifications

• Bachelor's degree in Marketing, Business, Data Analytics, or related field; MBA or advanced degree preferred
• 6+ years of experience in marketing performance analysis, business strategy, or related field
• Proven experience with upper and lower funnel KPIs and forecasting in a marketing context
• Strong experience with data analytics and proficiency in SQL
• Expertise in data visualization tools such as PowerBI or Tableau