Product Marketer - job 1 of 2

Job Summary

A company is looking for a Product Marketer to drive product adoption and revenue growth through strategic marketing initiatives.

Key Responsibilities:

• Develop go-to-market strategies for new and existing products, focusing on AI-powered analytics
• Create compelling narratives and marketing assets that highlight product value propositions
• Conduct market research and competitive analysis to enhance product differentiation

Key Qualifications & Experience:

• 3-5+ years of experience in product marketing or B2B marketing within SaaS or nonprofit technology sectors
• Strong understanding of prospect research tools and nonprofit fundraising workflows
• Experience in developing go-to-market strategies and executing integrated marketing campaigns
• Proficiency in marketing tools such as HubSpot, Salesforce, and Google Analytics
• Strong analytical mindset with experience in measuring and optimizing marketing effectiveness